Muck Rack vs Prowly:Which is more popular by branded search?
In August 2026, Muck Rack had more branded searches than Prowly among PR and media monitoring platforms worldwide. Muck Rack was estimated to have 40.7K branded searches compared to Prowly’s 2.4K, and held an 82.6% Share of Search versus Prowly’s 4.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Muck Rack or Prowly?
Compare PR platforms that track press coverage and help teams manage media relationships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Muck Rack, Prowly. The figures are in the table below the chart.
View monthly share of search table
| Month | Muck Rack | Agility PR Solutions | Prowly | Prezly | Cision |
|---|---|---|---|---|---|
| Oct 2025 | 74.5% | 6.2% | 9.9% | 4.4% | 5% |
| Nov 2025 | 72.2% | 6% | 11.8% | 5.2% | 4.8% |
| Dec 2025 | 76.7% | 5.4% | 8.4% | 4.4% | 5.1% |
| Jan 2026 | 78% | 5.6% | 8.5% | 3.7% | 4.3% |
| Feb 2026 | 79.2% | 5.6% | 7% | 3.7% | 4.4% |
| Mar 2026 | 77.3% | 5.5% | 8.4% | 4.6% | 4.2% |
| Apr 2026 | 78.8% | 6.2% | 7% | 3.7% | 4.3% |
| May 2026 | 81.6% | 5% | 5.9% | 3.8% | 3.7% |
| Jun 2026 | 80.5% | 5.7% | 5.8% | 3.8% | 4.3% |
| Jul 2026 | 81% | 5.8% | 5.8% | 3.2% | 4.2% |
| Aug 2026 | 82.6% | 5% | 4.9% | 3.9% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Muck Rack and Prowly comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of Prowly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among PR and media monitoring platforms worldwide moved from 74.5% to 82.6%, and its estimated monthly branded searches held steady at 40.7K.
- Across the 11 months ending August 2026, Prowly’s estimated Share of Search among PR and media monitoring platforms worldwide moved from 9.9% to 4.9%, and its estimated monthly branded searches moved from 5.4K to 2.4K.
How did search popularity change for PR and media monitoring platforms worldwide in August 2026?
2 changes
In August 2026, Muck Rack gained estimated Share of Search among PR and media monitoring platforms worldwide, from 81% to 82.6%.
In August 2026, Prowly lost estimated Share of Search among PR and media monitoring platforms worldwide, from 5.8% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Muck Rack’s and Prowly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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