Brand24 vs Muck Rack:Which is more popular?
In September 2026, Muck Rack had more branded searches than Brand24 among media monitoring and social listening tools worldwide. Muck Rack had about 40,600 branded searches, while Brand24 had 27,100. Muck Rack made up 16.1% of all media monitoring and social listening tool searches we track, and Brand24 accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Brand24 appeared in all five answers and Muck Rack in one. Brand24 was mentioned before Muck Rack in every answer.
Who do people search for more?
Muck Rack, about 50% more searches than Brand24
Who does AI mention more?
Brand24, mentioned in every answer we collected
Who does AI recommend more?
Brand24, named ahead of Muck Rack in every answer
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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brand24 appeared in all five answers. Muck Rack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brand24 was listed before Muck Rack in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Muck Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CisionOne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Onclusive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Agility PR Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media monitoring and social listening tools
5 answers
Asked ChatGPT
“Which media monitoring tool should I use?”
Asked ChatGPT
“What are the best media monitoring tools?”
Asked ChatGPT
“What's the best media monitoring tool for social listening?”
Searched Google, AI Overview
“social listening tools”
Searched Google, AI Overview
“online reputation monitoring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Brand24 or Muck Rack more popular in search?
This chart shows how often people search Google for Brand24 and Muck Rack by name. Each line represents a brand's share of searches for all 13 media monitoring and social listening tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Muck Rack, Brand24. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprout Social | Brandwatch | Muck Rack | Brand24 | Talkwalker | Onclusive | Agility PR Solutions | Prezly | Prowly | Cision | CisionOne | Meltwater | Mention |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 17.7% | 11.7% | 11.7% | 11.7% | 2.9% | 0.98% | 0.7% | 1.6% | 0.79% | 0.38% | 0.23% | 0.11% |
| Nov 2025 | 36.7% | 20.2% | 11% | 13.4% | 11% | 2.7% | 0.92% | 0.8% | 1.8% | 0.74% | 0.33% | 0.24% | 0.13% |
| Dec 2025 | 35.8% | 19.6% | 13% | 13% | 10.6% | 3.2% | 0.91% | 0.75% | 1.4% | 0.87% | 0.39% | 0.24% | 0.13% |
| Jan 2026 | 38.2% | 17.3% | 14% | 11.4% | 11.4% | 2.8% | 1% | 0.66% | 1.5% | 0.76% | 0.45% | 0.3% | 0.17% |
| Feb 2026 | 34.6% | 19.1% | 15.3% | 12.5% | 10.3% | 3.1% | 1.1% | 0.72% | 1.4% | 0.87% | 0.49% | 0.37% | 0.15% |
| Mar 2026 | 35.6% | 19.7% | 13% | 13% | 10.6% | 3.3% | 0.93% | 0.77% | 1.4% | 0.71% | 0.42% | 0.33% | 0.15% |
| Apr 2026 | 34.6% | 19% | 15.3% | 12.5% | 10.3% | 3.2% | 1.2% | 0.72% | 1.4% | 0.84% | 0.49% | 0.36% | 0.18% |
| May 2026 | 36% | 19.9% | 13.1% | 13.1% | 10.7% | 2.7% | 0.98% | 0.75% | 1.1% | 0.73% | 0.35% | 0.47% | 0.15% |
| Jun 2026 | 34.8% | 19% | 15.4% | 12.6% | 10.3% | 3.1% | 1.1% | 0.73% | 1.1% | 0.82% | 0.38% | 0.45% | 0.12% |
| Jul 2026 | 37.7% | 16.9% | 16.7% | 11.2% | 9.2% | 3.4% | 1.2% | 0.66% | 1.2% | 0.87% | 0.41% | 0.36% | 0.16% |
| Aug 2026 | 38.3% | 17.2% | 17% | 11.4% | 9.3% | 2.3% | 1% | 0.8% | 1% | 0.74% | 0.42% | 0.37% | 0.09% |
| Sep 2026 | 36.4% | 19.8% | 16.1% | 10.8% | 8.8% | 3.3% | 1.1% | 0.96% | 0.96% | 0.84% | 0.52% | 0.29% | 0.1% |
How has the Brand24 and Muck Rack comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Brand24 took it in November 2025, Muck Rack took it in December 2025.
- Across the 12 months ending September 2026, Brand24’s share of searches among media monitoring and social listening tools worldwide moved from 11.7% to 10.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among media monitoring and social listening tools worldwide moved from 11.7% to 16.1%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for media monitoring and social listening tools worldwide in September 2026?
2 changes
In September 2026, Muck Rack lost share of searches among media monitoring and social listening tools worldwide, from 17% to 16.1%.
In September 2026, Brand24 lost share of searches among media monitoring and social listening tools worldwide, from 11.4% to 10.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brand24’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among media monitoring and social listening tools
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