Brandwave

Digital PR outreach platforms:Which brands are most popular in search?

In August 2026, Muck Rack was the most searched among digital PR outreach platforms worldwide, with an estimated 40.7K branded searches and 86% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Muck Rack86%
  2. BuzzStream7.7%
  3. Pitchbox2.9%
  4. Respona2.9%
  5. JustReachOut0.57%

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Share of SearchLeaderboard

Compare tools for finding journalists and publishers, managing pitches, and earning coverage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among digital PR outreach platforms worldwide, by month

Share of Search by month for Muck Rack, BuzzStream, Pitchbox, Respona. The figures are in the table below the chart.

View monthly share of search table
MonthMuck RackBuzzStreamPitchboxResponaJustReachOut
Oct 202583.1%9%4.3%2.8%0.84%
Nov 202580.8%10.7%4.2%3.3%0.97%
Dec 202583.2%9.1%4.3%2.6%0.85%
Jan 202682.9%10%4.2%2.1%0.83%
Feb 202685%7.7%3.6%2.9%0.85%
Mar 202681.5%10.8%3.5%3.3%0.82%
Apr 202685.1%7.6%3.6%2.8%0.88%
May 202684.3%9.2%2.9%2.8%0.7%
Jun 202680.2%13.1%2.9%3.3%0.53%
Jul 202681.7%10.9%2.8%4%0.54%
Aug 202686%7.7%2.9%2.9%0.57%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Muck Rack

    86%

    held 1st · 40.7K estimated branded searches · +0.02% vs prior month · +4.3 points

  2. 2.BuzzStream

    7.7%

    held 2nd · 3.6K estimated branded searches · -33.5% vs prior month · -3.3 points

  3. 3.Pitchbox

    2.9%

    moved from 4th to 3rd · 1.4K estimated branded searches · -1.4% vs prior month · +0.1 points

  4. 4.Respona

    2.9%

    moved from 3rd to 4th · 1.4K estimated branded searches · -31.2% vs prior month · -1.1 points

  5. 5.JustReachOut

    0.57%

    held 5th · 270 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among digital PR outreach platforms worldwide?

In August 2026, Muck Rack was the most searched among digital PR outreach platforms worldwide, with an estimated 40.7K branded searches and 86% estimated Share of Search within this set. BuzzStream is in 2nd place, 78.3 percentage points behind at 7.7% Share of Search.

Global digital PR outreach platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Muck Rack83.1% → 86%86%Aug 202680.2%Jun 20261st
BuzzStream9% → 7.7%13.1%Jun 20267.6%Apr 20262nd
Pitchbox4.3% → 2.9%4.3%Oct 20252.8%Jul 20263rd
Respona2.8% → 2.9%4%Jul 20262.1%Jan 20264th
JustReachOut0.84% → 0.57%0.97%Nov 20250.53%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide increased from 83.1% to 86%.
  • Across the 11 months ending August 2026, BuzzStream’s estimated Share of Search among digital PR outreach platforms worldwide decreased from 9% to 7.7%.
  • Across the 11 months ending August 2026, Pitchbox’s estimated Share of Search among digital PR outreach platforms worldwide decreased from 4.3% to 2.9%.
  • Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 86% in August 2026 and was lowest at 80.2% in June 2026.
  • Across the 11 months ending August 2026, BuzzStream’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 13.1% in June 2026 and was lowest at 7.6% in April 2026.
  • Across the 11 months ending August 2026, Pitchbox’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 4.3% in October 2025 and was lowest at 2.8% in July 2026.
  • Across the 11 months ending August 2026, Respona’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 4% in July 2026 and was lowest at 2.1% in January 2026.
  • Across the 11 months ending August 2026, Respona and JustReachOut held steady: their estimated Share of Search among digital PR outreach platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for digital PR outreach platforms worldwide in August 2026?

  1. In August 2026, Muck Rack gained estimated Share of Search among digital PR outreach platforms worldwide, from 81.7% to 86%.

  2. In August 2026, BuzzStream lost estimated Share of Search among digital PR outreach platforms worldwide, from 10.9% to 7.7%.

  3. In August 2026, Respona lost estimated Share of Search among digital PR outreach platforms worldwide, from 4% to 2.9%.

  4. In August 2026, Pitchbox rose from 4th to 3rd among digital PR outreach platforms worldwide.

  5. Estimated monthly branded searches for JustReachOut worldwide fell 34.1% over 11 measured months, from 410 to 270 in August 2026.

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