How popular isMuck Rack in search?
In August 2026, there were an estimated 40.7K branded searches for Muck Rack worldwide which held steady over the last 11 months. Muck Rack holds 86% estimated Share of Search among digital PR outreach platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Muck Rack86%
BuzzStream7.7%
Pitchbox2.9%
Respona2.9%
JustReachOut0.57%
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Which digital PR outreach platforms compete with Muck Rack?
Share of Search by month for Muck Rack, BuzzStream, Pitchbox, Respona. The figures are in the table below the chart.
View monthly share of search table
| Month | Muck Rack | BuzzStream | Pitchbox | Respona | JustReachOut |
|---|---|---|---|---|---|
| Oct 2025 | 83.1% | 9% | 4.3% | 2.8% | 0.84% |
| Nov 2025 | 80.8% | 10.7% | 4.2% | 3.3% | 0.97% |
| Dec 2025 | 83.2% | 9.1% | 4.3% | 2.6% | 0.85% |
| Jan 2026 | 82.9% | 10% | 4.2% | 2.1% | 0.83% |
| Feb 2026 | 85% | 7.7% | 3.6% | 2.9% | 0.85% |
| Mar 2026 | 81.5% | 10.8% | 3.5% | 3.3% | 0.82% |
| Apr 2026 | 85.1% | 7.6% | 3.6% | 2.8% | 0.88% |
| May 2026 | 84.3% | 9.2% | 2.9% | 2.8% | 0.7% |
| Jun 2026 | 80.2% | 13.1% | 2.9% | 3.3% | 0.53% |
| Jul 2026 | 81.7% | 10.9% | 2.8% | 4% | 0.54% |
| Aug 2026 | 86% | 7.7% | 2.9% | 2.9% | 0.57% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86% | 40.7K | +0.02% | +4.3 points | |
| 2, held 2nd | 7.7% | 3.6K | -33.5% | -3.3 points | |
| 3, moved from 4th to 3rd | 2.9% | 1.4K | -1.4% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.9% | 1.4K | -31.2% | -1.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.57% | 270 | 0% | 0 points |
86%
Held 1st. 40.7K estimated branded searches, +0.02% vs prior month. Share +4.3 points.
7.7%
Held 2nd. 3.6K estimated branded searches, -33.5% vs prior month. Share -3.3 points.
3.
Pitchbox2.9%
Moved from 4th to 3rd. 1.4K estimated branded searches, -1.4% vs prior month. Share +0.1 points.
4.
Respona2.9%
Moved from 3rd to 4th. 1.4K estimated branded searches, -31.2% vs prior month. Share -1.1 points.
0.57%
Held 5th. 270 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Muck Rack and its closest rivals
Every comparison with Muck Rack
12 comparisons
How has branded search demand for Muck Rack changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Muck Rack worldwide held steady at 40.7K.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide increased from 83.1% to 86%.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide peaked at 86% in August 2026 and was lowest at 80.2% in June 2026.
How did search popularity change for digital PR outreach platforms worldwide in August 2026?
5 changes
In August 2026, Muck Rack gained estimated Share of Search among digital PR outreach platforms worldwide, from 81.7% to 86%.
In August 2026, BuzzStream lost estimated Share of Search among digital PR outreach platforms worldwide, from 10.9% to 7.7%.
In August 2026, Respona lost estimated Share of Search among digital PR outreach platforms worldwide, from 4% to 2.9%.
In August 2026, Pitchbox rose from 4th to 3rd among digital PR outreach platforms worldwide.
Estimated monthly branded searches for JustReachOut worldwide fell 34.1% over 11 measured months, from 410 to 270 in August 2026.
Where does Muck Rack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Press release distribution services | 1st of 6 | 40% | Show ranking |
| PR and media monitoring platforms | 1st of 5 | 82.6% | Show ranking |
| Digital PR outreach platforms | 1st of 5 | 86% | Shown above |
How is Muck Rack measured?
Brandwave collects information about searches that people make online using Muck Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- muck rack
- muck rack pr
- muckrack.com
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