Muck Rack vs PRWeb:Which is more popular?
In September 2026, Muck Rack had more branded searches than PRWeb among press release distribution platforms worldwide. Muck Rack had about 40,500 branded searches, while PRWeb had 1,900. Muck Rack made up 34.9% of all press release distribution platform searches we track, and PRWeb accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about press release distribution platforms, Muck Rack and PRWeb each appeared in two of the five answers. Muck Rack and PRWeb were each mentioned first in two of the four answers that named either.
Who do people search for more?
Muck Rack, about 21 searches for every 1 for PRWeb
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top press release distribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Muck Rack was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. PRWeb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Muck Rack and PRWeb were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PR Newswire1st
Newswire2nd
EIN Presswire3rd- eReleases4th
Business Wire5th
Cision6th- Press Ranger7th
GlobeNewswire8th- PRWeb9th
- Muck Rack10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PR Newswire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- eReleases5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Newswire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EIN Presswire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Business Wire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GlobeNewswire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Muck Rack2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PRWeb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Press Ranger2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cision2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about press release distribution platforms
5 answers
Asked ChatGPT
“Which press release distribution platform should I use?”
Asked ChatGPT
“What are the best press release distribution platforms?”
Asked ChatGPT
“What's the best press release distribution platform for company announcements?”
Searched Google, AI Overview
“press release distribution”
Searched Google, AI Overview
“press release service”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Muck Rack or PRWeb more popular in search?
This chart shows how often people search Google for Muck Rack and PRWeb by name. Each line represents a brand's share of searches for all ten press release distribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Muck Rack, PRWeb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muck Rack | PR Newswire | Business Wire | EIN Presswire | GlobeNewswire | PRWeb | eReleases | Press Ranger | Cision | Newswire |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 27.1% | 14.4% | 6.4% | 14.4% | 2.3% | 1.3% | 1.5% | 0.2% | 0.11% |
| Nov 2025 | 31.2% | 26.5% | 17.1% | 7.6% | 11.4% | 2.7% | 1.2% | 1.8% | 0.22% | 0.12% |
| Dec 2025 | 33% | 28% | 14.8% | 6.6% | 12.1% | 2.4% | 1.3% | 1.6% | 0.19% | 0.14% |
| Jan 2026 | 34.3% | 29.1% | 12.5% | 8.4% | 10.2% | 2% | 1.4% | 1.6% | 0.2% | 0.17% |
| Feb 2026 | 32.8% | 31.1% | 14.7% | 6.6% | 9.8% | 2.3% | 1.1% | 1.3% | 0.16% | 0.23% |
| Mar 2026 | 34.6% | 29.9% | 12.7% | 8.5% | 8.5% | 2.5% | 1.4% | 1.6% | 0.21% | 0.32% |
| Apr 2026 | 35.9% | 25.7% | 13.1% | 8.8% | 10.7% | 2.1% | 1.4% | 1.7% | 0.21% | 0.23% |
| May 2026 | 32.7% | 30.4% | 12% | 9.8% | 9.8% | 1.9% | 1.6% | 1.6% | 0.19% | 0.14% |
| Jun 2026 | 35.9% | 26.6% | 13.1% | 10.7% | 8.8% | 1.7% | 1.4% | 1.4% | 0.23% | 0.14% |
| Jul 2026 | 38.1% | 25% | 11.4% | 11.4% | 9.3% | 1.5% | 1.5% | 1.5% | 0.19% | 0.2% |
| Aug 2026 | 39.1% | 23% | 11.7% | 11.7% | 9.6% | 1.8% | 1.3% | 1.5% | 0.16% | 0.13% |
| Sep 2026 | 34.9% | 24.1% | 15.6% | 10.4% | 10.4% | 1.6% | 1.4% | 1.1% | 0.15% | 0.1% |
How has the Muck Rack and PRWeb comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of PRWeb in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among press release distribution platforms worldwide moved from 32.2% to 34.9%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, PRWeb’s share of searches among press release distribution platforms worldwide moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for press release distribution platforms worldwide in September 2026?
2 changes
In September 2026, Muck Rack lost share of searches among press release distribution platforms worldwide, from 39.1% to 34.9%.
Estimated monthly branded searches for PRWeb worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Muck Rack’s and PRWeb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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