Brandwave

How popular isMuck Rack?

In September 2026, people searched for Muck Rack by name about 40,600 times worldwide, about the same as the previous year. These searches made up 34.9% of all global press release distribution platform searches, placing Muck Rack first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about press release distribution platforms, Muck Rack appeared in two of the five answers and was the tenth most recommended of the ten.

Search and AI answers in September 2026

Muck Rack is the most searched of 10 competitors and the tenth most recommended in AI answers.

  1. Muck RackShare of searches 34.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
  2. PR NewswireShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Business WireShare of searches 15.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. EIN PresswireShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. GlobeNewswireShare of searches 10.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th

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Top press release distribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Muck Rack was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Muck Rack is the tenth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PR Newswire1st
  2. Newswire2nd
  3. EIN Presswire3rd
  4. eReleases4th
  5. Business Wire5th
  6. Cision6th
  7. Press Ranger7th
  8. GlobeNewswire8th
  9. PRWeb9th
  10. Muck Rack10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PR Newswire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • eReleases5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Newswire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • EIN Presswire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Business Wire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GlobeNewswire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muck Rack2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PRWeb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Press Ranger2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cision2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about press release distribution platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which press release distribution platforms compete with Muck Rack?

Muck Rack against press release distribution platforms worldwide, by month

Share of searches by month for Muck Rack, PR Newswire, Business Wire, EIN Presswire, GlobeNewswire. The figures are in the table below the chart.

View monthly share of searches table
MonthMuck RackPR NewswireBusiness WireEIN PresswireGlobeNewswirePRWebeReleasesPress RangerCisionNewswire
Oct 202532.2%27.1%14.4%6.4%14.4%2.3%1.3%1.5%0.2%0.11%
Nov 202531.2%26.5%17.1%7.6%11.4%2.7%1.2%1.8%0.22%0.12%
Dec 202533%28%14.8%6.6%12.1%2.4%1.3%1.6%0.19%0.14%
Jan 202634.3%29.1%12.5%8.4%10.2%2%1.4%1.6%0.2%0.17%
Feb 202632.8%31.1%14.7%6.6%9.8%2.3%1.1%1.3%0.16%0.23%
Mar 202634.6%29.9%12.7%8.5%8.5%2.5%1.4%1.6%0.21%0.32%
Apr 202635.9%25.7%13.1%8.8%10.7%2.1%1.4%1.7%0.21%0.23%
May 202632.7%30.4%12%9.8%9.8%1.9%1.6%1.6%0.19%0.14%
Jun 202635.9%26.6%13.1%10.7%8.8%1.7%1.4%1.4%0.23%0.14%
Jul 202638.1%25%11.4%11.4%9.3%1.5%1.5%1.5%0.19%0.2%
Aug 202639.1%23%11.7%11.7%9.6%1.8%1.3%1.5%0.16%0.13%
Sep 202634.9%24.1%15.6%10.4%10.4%1.6%1.4%1.1%0.15%0.1%

  1. 1.Muck Rack

    34.9%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -4.2 points.

  2. 2.PR Newswire

    24.1%

    Held 2nd. 28K estimated branded searches, +17.6% vs prior month. Share +1.2 points.

  3. 3.Business Wire

    15.6%

    Held 3rd. 18.1K estimated branded searches, +49.5% vs prior month. Share +3.9 points.

  4. 4.EIN Presswire

    10.4%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.GlobeNewswire

    10.4%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  6. 6.PRWeb

    1.6%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.eReleases

    1.4%

    Moved from 8th to 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  8. 8.Press Ranger

    1.1%

    Moved from 7th to 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  9. 9.Cision

    0.15%

    Held 9th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Newswire

    0.1%

    Held 10th. 120 estimated branded searches, -7.7% vs prior month. Share 0 points.

Compare popularity between Muck Rack and its closest rivals

Every comparison with Muck Rack

28 comparisons

How has branded search demand for Muck Rack changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Muck Rack worldwide held steady at 40.5K.
  • Across the 12 months ending September 2026, Muck Rack’s share of searches among press release distribution platforms worldwide increased from 32.2% to 34.9%.
  • Across the 12 months ending September 2026, Muck Rack’s share of searches among press release distribution platforms worldwide peaked at 39.1% in August 2026 and was lowest at 31.2% in November 2025.

How did search popularity change for press release distribution platforms worldwide in September 2026?

6 changes

  1. In September 2026, Business Wire gained share of searches among press release distribution platforms worldwide, from 11.7% to 15.6%.

  2. In September 2026, PR Newswire gained share of searches among press release distribution platforms worldwide, from 23% to 24.1%.

  3. In September 2026, GlobeNewswire gained share of searches among press release distribution platforms worldwide, from 9.6% to 10.4%.

  4. In September 2026, Muck Rack lost share of searches among press release distribution platforms worldwide, from 39.1% to 34.9%.

  5. In September 2026, EIN Presswire lost share of searches among press release distribution platforms worldwide, from 11.7% to 10.4%.

  6. In September 2026, eReleases rose from 8th to 7th among press release distribution platforms worldwide.

How are Muck Rack’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Muck Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • muck rack
  • muck rack pr

Do you work for Muck Rack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Muck Rack compete?

Muck Rack is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media monitoring and social listening tools3rd of 1316.1%Show ranking
Press release distribution platforms1st of 1034.9%Shown above
Earned media measurement platforms2nd of 837%Show ranking
Digital PR outreach platforms1st of 760%Show ranking
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