CoverageBook vs Muck Rack:Which is more popular?
In September 2026, Muck Rack had more branded searches than CoverageBook among earned media measurement platforms worldwide. Muck Rack had about 40,500 branded searches, while CoverageBook had 2,400. Muck Rack made up 37% of all earned media measurement platform searches we track, and CoverageBook accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about earned media measurement platforms, CoverageBook and Muck Rack each appeared in three of the five answers. Muck Rack was mentioned before CoverageBook in three out of four answers that named either.
Who do people search for more?
Muck Rack, about 17 searches for every 1 for CoverageBook
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Muck Rack, named ahead of CoverageBook in 3 of 4 answers
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Top earned media measurement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CoverageBook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Muck Rack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Muck Rack was listed before CoverageBook in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Meltwater1st- Muck Rack2nd
Onclusive3rd
Cision4th
CoverageBook5th
Brandwatch6th
Signal AI–
Truescope–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Muck Rack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Onclusive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CoverageBook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brandwatch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Signal AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truescope0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about earned media measurement platforms
5 answers
Asked ChatGPT
“Which earned media measurement platform should I use?”
Asked ChatGPT
“What are the best earned media measurement platforms?”
Asked ChatGPT
“What's the best earned media measurement platform for pr teams?”
Searched Google, AI Overview
“pr measurement tools”
Searched Google, AI Overview
“media coverage reports”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CoverageBook or Muck Rack more popular in search?
This chart shows how often people search Google for CoverageBook and Muck Rack by name. Each line represents a brand's share of searches for all eight earned media measurement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Muck Rack, CoverageBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brandwatch | Muck Rack | Onclusive | Signal AI | CoverageBook | Truescope | Meltwater | Cision |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 8.1% | 6.5% | 2.3% | 0.85% | 0.64% | 0.26% |
| Nov 2025 | 53.4% | 29.2% | 7.3% | 5.8% | 2.6% | 0.89% | 0.63% | 0.28% |
| Dec 2025 | 49.4% | 33% | 8.2% | 5.4% | 2.4% | 0.75% | 0.61% | 0.32% |
| Jan 2026 | 44.6% | 36.5% | 7.4% | 7.3% | 2.2% | 0.94% | 0.78% | 0.29% |
| Feb 2026 | 44.6% | 36.5% | 7.5% | 7.3% | 2.2% | 0.82% | 0.88% | 0.35% |
| Mar 2026 | 48.8% | 32.6% | 8.2% | 6.5% | 1.9% | 0.86% | 0.82% | 0.26% |
| Apr 2026 | 44.7% | 36.6% | 7.5% | 7.3% | 1.7% | 0.94% | 0.85% | 0.29% |
| May 2026 | 48.4% | 32.4% | 6.7% | 7.9% | 1.9% | 1.3% | 1.2% | 0.25% |
| Jun 2026 | 43.8% | 35.8% | 7.3% | 8.8% | 2.1% | 0.91% | 1% | 0.23% |
| Jul 2026 | 39.9% | 39.9% | 8.1% | 8% | 1.9% | 1.3% | 0.86% | 0.21% |
| Aug 2026 | 41.1% | 41.1% | 5.6% | 8.2% | 1.9% | 1.1% | 0.89% | 0.17% |
| Sep 2026 | 45.2% | 37% | 7.5% | 6% | 2.2% | 1.2% | 0.67% | 0.19% |
How has the CoverageBook and Muck Rack comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of CoverageBook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CoverageBook’s share of searches among earned media measurement platforms worldwide moved from 2.3% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among earned media measurement platforms worldwide moved from 32.6% to 37%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for earned media measurement platforms worldwide in September 2026?
2 changes
In September 2026, Muck Rack lost share of searches among earned media measurement platforms worldwide, from 41.1% to 37%.
Estimated monthly branded searches for CoverageBook worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CoverageBook’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CoverageBook
1 branded search term
- coveragebook
Muck Rack
1 branded search term
- muck rack
Other head-to-heads among earned media measurement platforms
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