Muck Rack vs Signal AI:Which is searched more?
In September 2026, Muck Rack had more branded searches than Signal AI among earned media measurement platforms worldwide. Muck Rack had about 40,500 branded searches, while Signal AI had 6,600. Muck Rack made up 37% of all earned media measurement platform searches we track, and Signal AI accounted for 6%. These are worldwide searches for English-language branded terms.
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Is Muck Rack or Signal AI more popular in search?
Compare tools that track media coverage and report the visibility of PR work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Muck Rack, Signal AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brandwatch | Muck Rack | Onclusive | Signal AI | CoverageBook | Truescope | Meltwater | Cision |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 8.1% | 6.5% | 2.3% | 0.85% | 0.64% | 0.26% |
| Nov 2025 | 53.4% | 29.2% | 7.3% | 5.8% | 2.6% | 0.89% | 0.63% | 0.28% |
| Dec 2025 | 49.4% | 33% | 8.2% | 5.4% | 2.4% | 0.75% | 0.61% | 0.32% |
| Jan 2026 | 44.6% | 36.5% | 7.4% | 7.3% | 2.2% | 0.94% | 0.78% | 0.29% |
| Feb 2026 | 44.6% | 36.5% | 7.5% | 7.3% | 2.2% | 0.82% | 0.88% | 0.35% |
| Mar 2026 | 48.8% | 32.6% | 8.2% | 6.5% | 1.9% | 0.86% | 0.82% | 0.26% |
| Apr 2026 | 44.7% | 36.6% | 7.5% | 7.3% | 1.7% | 0.94% | 0.85% | 0.29% |
| May 2026 | 48.4% | 32.4% | 6.7% | 7.9% | 1.9% | 1.3% | 1.2% | 0.25% |
| Jun 2026 | 43.8% | 35.8% | 7.3% | 8.8% | 2.1% | 0.91% | 1% | 0.23% |
| Jul 2026 | 39.9% | 39.9% | 8.1% | 8% | 1.9% | 1.3% | 0.86% | 0.21% |
| Aug 2026 | 41.1% | 41.1% | 5.6% | 8.2% | 1.9% | 1.1% | 0.89% | 0.17% |
| Sep 2026 | 45.2% | 37% | 7.5% | 6% | 2.2% | 1.2% | 0.67% | 0.19% |
How has the Muck Rack and Signal AI comparison changed over the last 12 months?
3 findings
- Muck Rack was ahead of Signal AI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Muck Rack’s share of searches among earned media measurement platforms worldwide moved from 32.6% to 37%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Signal AI’s share of searches among earned media measurement platforms worldwide moved from 6.5% to 6%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for earned media measurement platforms worldwide in September 2026?
3 changes
In September 2026, Onclusive overtook Signal AI to rank 3rd among earned media measurement platforms worldwide, with 7.5% of the searches.
In September 2026, Muck Rack lost share of searches among earned media measurement platforms worldwide, from 41.1% to 37%.
In September 2026, Signal AI lost share of searches among earned media measurement platforms worldwide, from 8.2% to 6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Muck Rack’s and Signal AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among earned media measurement platforms
Brandwatch vs Muck Rack: compare search popularity- Brandwatch vs Onclusive: compare search popularity
- Brandwatch vs Signal AI: compare search popularity
Brandwatch vs CoverageBook: compare search popularity- Muck Rack vs Onclusive: compare search popularity
- Muck Rack vs CoverageBook: compare search popularity
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