Brandwave

How popular isProwly?

In September 2026, people searched for Prowly by name about 2,420 times worldwide, a 55.4% decrease from the previous year. These searches made up 3.6% of all global digital PR outreach platform searches, placing Prowly fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about digital PR outreach platforms, Prowly appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Prowly is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. Muck RackShare of searches 60%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. QwotedShare of searches 26.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. BuzzStreamShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ProwlyShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. PitchboxShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top digital PR outreach platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prowly appeared in all five answers. Prowly is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Muck Rack1st
  2. BuzzStream2nd
  3. Prowly3rd
  4. Pitchbox4th
  5. Qwoted5th
  6. Respona6th
  7. JustReachOut7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Muck Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prowly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BuzzStream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qwoted2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pitchbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Respona1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JustReachOut1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about digital PR outreach platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which digital PR outreach platforms compete with Prowly?

Prowly against digital PR outreach platforms worldwide, by month

Share of searches by month for Muck Rack, Qwoted, BuzzStream, Prowly. The figures are in the table below the chart.

View monthly share of searches table
MonthMuck RackQwotedBuzzStreamProwlyPitchboxResponaJustReachOut
Oct 202559%21.5%6.4%7.9%2.8%1.9%0.58%
Nov 202554.3%24.2%7.2%8.9%2.6%2.1%0.65%
Dec 202557%25.5%6.2%6.2%2.8%1.7%0.57%
Jan 202660.8%22.2%5.4%6.7%2.8%1.5%0.6%
Feb 202661.6%22.5%5.5%5.5%2.4%2%0.61%
Mar 202659%21.5%7.8%6.5%2.3%2.3%0.58%
Apr 202661.5%22.5%5.5%5.5%2.4%2%0.62%
May 202653.9%29.4%7.2%4.8%2.1%2.1%0.54%
Jun 202656.8%25.4%9.2%4.1%1.8%2.2%0.38%
Jul 202657.6%25.7%7.7%4.1%1.8%2.7%0.38%
Aug 202660%26.8%5.3%3.6%1.9%1.9%0.4%
Sep 202660%26.8%5.3%3.6%1.9%1.9%0.49%
  1. Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Qwoted

    26.8%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Prowly

    3.6%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Pitchbox

    1.9%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Respona

    1.9%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. Held 7th. 330 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between Prowly and its closest rivals

Every comparison with Prowly

17 comparisons

How has branded search demand for Prowly changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Prowly worldwide fell from 5.4K to 2.4K.
  • Across the 12 months ending September 2026, Prowly’s share of searches among digital PR outreach platforms worldwide decreased from 7.9% to 3.6%.
  • Across the 12 months ending September 2026, Prowly’s share of searches among digital PR outreach platforms worldwide peaked at 8.9% in November 2025 and was lowest at 3.6% in September 2026.
  • Across the 12 months ending September 2026, Prowly fell from 3rd to 4th among digital PR outreach platforms worldwide.

How did search popularity change for digital PR outreach platforms worldwide in September 2026?

5 changes
  1. BuzzStream’s share of searches among digital PR outreach platforms worldwide has lost ground for 3 months in a row, from 9.2% to 5.3% in September 2026.

  2. Estimated monthly branded searches for Qwoted worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Prowly worldwide fell 55.4% over 12 measured months, from 5.4K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Pitchbox worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

  5. Estimated monthly branded searches for JustReachOut worldwide fell 17.5% over 12 measured months, from 400 to 330 in September 2026.

How are Prowly’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Prowly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prowly
  • prowly pr

How the Brand Demand Index is measured

Who owns Prowly?

Prowly is owned by Semrush. Brandwave also tracks Semrush, Semrush Site Audit and Semrush Writing Assistant, owned by the same company, worldwide.

Do you work for Prowly? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Prowly compete?

Prowly is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media monitoring and social listening tools9th of 130.96%Show ranking
Digital PR outreach platforms4th of 73.6%Shown above
Creator with pink hair and a pink jacket

Is Prowly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.