Brandwave

Prowly vs Sprout Social:Which is more popular?

In September 2026, Sprout Social had more branded searches than Prowly among media monitoring and social listening tools worldwide. Sprout Social had about 91,300 branded searches, while Prowly had 2,400. Sprout Social made up 36.4% of all media monitoring and social listening tool searches we track, and Prowly accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Sprout Social appeared in three of the five answers and Prowly in none.

Among media monitoring and social listening tools worldwide in September 2026

Who do people search for more?

Sprout Social, about 38 searches for every 1 for Prowly

Sprout Social 91.3K searchesProwly 2.4K searches

Who does AI mention more?

Sprout Social, mentioned in 3 of 5 answers, Prowly in 0

Sprout Social in 3 of 5Prowly in 0 of 5

Who does AI recommend more?

Sprout Social, the only one of the two named

Sprout Social first in 3Prowly never named

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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Prowly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Brand244th
  5. Talkwalker5th
  6. CisionOne6th
  7. Cision7th
  8. Muck Rack8th
  9. Onclusive–
  10. +2 more
  11. Prowly–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muck Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CisionOne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prowly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Prowly or Sprout Social more popular in search?

This chart shows how often people search Google for Prowly and Sprout Social by name. Each line represents a brand's share of searches for all 13 media monitoring and social listening tools we track, month by month, from English-language searches worldwide.

Prowly and Sprout Social among media monitoring and social listening tools worldwide, by month

Share of searches by month for Sprout Social, Prowly. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialBrandwatchMuck RackBrand24TalkwalkerOnclusiveAgility PR SolutionsPrezlyProwlyCisionCisionOneMeltwaterMention
Oct 202539.4%17.7%11.7%11.7%11.7%2.9%0.98%0.7%1.6%0.79%0.38%0.23%0.11%
Nov 202536.7%20.2%11%13.4%11%2.7%0.92%0.8%1.8%0.74%0.33%0.24%0.13%
Dec 202535.8%19.6%13%13%10.6%3.2%0.91%0.75%1.4%0.87%0.39%0.24%0.13%
Jan 202638.2%17.3%14%11.4%11.4%2.8%1%0.66%1.5%0.76%0.45%0.3%0.17%
Feb 202634.6%19.1%15.3%12.5%10.3%3.1%1.1%0.72%1.4%0.87%0.49%0.37%0.15%
Mar 202635.6%19.7%13%13%10.6%3.3%0.93%0.77%1.4%0.71%0.42%0.33%0.15%
Apr 202634.6%19%15.3%12.5%10.3%3.2%1.2%0.72%1.4%0.84%0.49%0.36%0.18%
May 202636%19.9%13.1%13.1%10.7%2.7%0.98%0.75%1.1%0.73%0.35%0.47%0.15%
Jun 202634.8%19%15.4%12.6%10.3%3.1%1.1%0.73%1.1%0.82%0.38%0.45%0.12%
Jul 202637.7%16.9%16.7%11.2%9.2%3.4%1.2%0.66%1.2%0.87%0.41%0.36%0.16%
Aug 202638.3%17.2%17%11.4%9.3%2.3%1%0.8%1%0.74%0.42%0.37%0.09%
Sep 202636.4%19.8%16.1%10.8%8.8%3.3%1.1%0.96%0.96%0.84%0.52%0.29%0.1%

How has the Prowly and Sprout Social comparison changed over the last 12 months?

3 findings

How did search popularity change for media monitoring and social listening tools worldwide in September 2026?

2 changes

  1. In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools worldwide, from 38.3% to 36.4%.

  2. In September 2026, Prowly fell from 8th to 9th among media monitoring and social listening tools worldwide.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Prowly’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prowly

1 branded search term

  • prowly

Sprout Social

10 branded search terms

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social app
  • sprout social influencers
  • sprout social listening
  • sprout social platform
  • sprout social reporting
  • sprout social social media
  • sprout social tiktok

How the Brand Demand Index is measured

Other head-to-heads among media monitoring and social listening tools

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