Brandwatch vs CoverageBook:Which is searched more?
In September 2026, Brandwatch had more branded searches than CoverageBook among earned media measurement platforms worldwide. Brandwatch had about 49,500 branded searches, while CoverageBook had 2,400. Brandwatch made up 45.2% of all earned media measurement platform searches we track, and CoverageBook accounted for 2.2%. These are worldwide searches for English-language branded terms.
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Is Brandwatch or CoverageBook more popular in search?
Compare tools that track media coverage and report the visibility of PR work. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Brandwatch, CoverageBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brandwatch | Muck Rack | Onclusive | Signal AI | CoverageBook | Truescope | Meltwater | Cision |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 8.1% | 6.5% | 2.3% | 0.85% | 0.64% | 0.26% |
| Nov 2025 | 53.4% | 29.2% | 7.3% | 5.8% | 2.6% | 0.89% | 0.63% | 0.28% |
| Dec 2025 | 49.4% | 33% | 8.2% | 5.4% | 2.4% | 0.75% | 0.61% | 0.32% |
| Jan 2026 | 44.6% | 36.5% | 7.4% | 7.3% | 2.2% | 0.94% | 0.78% | 0.29% |
| Feb 2026 | 44.6% | 36.5% | 7.5% | 7.3% | 2.2% | 0.82% | 0.88% | 0.35% |
| Mar 2026 | 48.8% | 32.6% | 8.2% | 6.5% | 1.9% | 0.86% | 0.82% | 0.26% |
| Apr 2026 | 44.7% | 36.6% | 7.5% | 7.3% | 1.7% | 0.94% | 0.85% | 0.29% |
| May 2026 | 48.4% | 32.4% | 6.7% | 7.9% | 1.9% | 1.3% | 1.2% | 0.25% |
| Jun 2026 | 43.8% | 35.8% | 7.3% | 8.8% | 2.1% | 0.91% | 1% | 0.23% |
| Jul 2026 | 39.9% | 39.9% | 8.1% | 8% | 1.9% | 1.3% | 0.86% | 0.21% |
| Aug 2026 | 41.1% | 41.1% | 5.6% | 8.2% | 1.9% | 1.1% | 0.89% | 0.17% |
| Sep 2026 | 45.2% | 37% | 7.5% | 6% | 2.2% | 1.2% | 0.67% | 0.19% |
How has the Brandwatch and CoverageBook comparison changed over the last 12 months?
3 findings
- Brandwatch was ahead of CoverageBook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brandwatch’s share of searches among earned media measurement platforms worldwide moved from 48.7% to 45.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, CoverageBook’s share of searches among earned media measurement platforms worldwide moved from 2.3% to 2.2%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for earned media measurement platforms worldwide in September 2026?
2 changes
In September 2026, Brandwatch gained share of searches among earned media measurement platforms worldwide, from 41.1% to 45.2%.
Estimated monthly branded searches for CoverageBook worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brandwatch’s and CoverageBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brandwatch
1 branded search term
- brandwatch
CoverageBook
1 branded search term
- coveragebook
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Put your own brand in this comparison
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