Sprout Social vs Talkwalker:Which is more popular?
In September 2026, Sprout Social had more branded searches than Talkwalker among media monitoring and social listening tools worldwide. Sprout Social had about 91,300 branded searches, while Talkwalker had 22,200. Sprout Social made up 36.4% of all media monitoring and social listening tool searches we track, and Talkwalker accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Sprout Social appeared in three of the five answers and Talkwalker in two. Sprout Social and Talkwalker were each mentioned first in two of the four answers that named either.
Who do people search for more?
Sprout Social, about 4 searches for every 1 for Talkwalker
Who does AI mention more?
Sprout Social, mentioned in 3 of 5 answers, Talkwalker in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Talkwalker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sprout Social and Talkwalker were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Muck Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- CisionOne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Onclusive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Agility PR Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about media monitoring and social listening tools
5 answers
Asked ChatGPT
“Which media monitoring tool should I use?”
Asked ChatGPT
“What are the best media monitoring tools?”
Asked ChatGPT
“What's the best media monitoring tool for social listening?”
Searched Google, AI Overview
“social listening tools”
Searched Google, AI Overview
“online reputation monitoring”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Sprout Social or Talkwalker more popular in search?
This chart shows how often people search Google for Sprout Social and Talkwalker by name. Each line represents a brand's share of searches for all 13 media monitoring and social listening tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Sprout Social, Talkwalker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sprout Social | Brandwatch | Muck Rack | Brand24 | Talkwalker | Onclusive | Agility PR Solutions | Prezly | Prowly | Cision | CisionOne | Meltwater | Mention |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 17.7% | 11.7% | 11.7% | 11.7% | 2.9% | 0.98% | 0.7% | 1.6% | 0.79% | 0.38% | 0.23% | 0.11% |
| Nov 2025 | 36.7% | 20.2% | 11% | 13.4% | 11% | 2.7% | 0.92% | 0.8% | 1.8% | 0.74% | 0.33% | 0.24% | 0.13% |
| Dec 2025 | 35.8% | 19.6% | 13% | 13% | 10.6% | 3.2% | 0.91% | 0.75% | 1.4% | 0.87% | 0.39% | 0.24% | 0.13% |
| Jan 2026 | 38.2% | 17.3% | 14% | 11.4% | 11.4% | 2.8% | 1% | 0.66% | 1.5% | 0.76% | 0.45% | 0.3% | 0.17% |
| Feb 2026 | 34.6% | 19.1% | 15.3% | 12.5% | 10.3% | 3.1% | 1.1% | 0.72% | 1.4% | 0.87% | 0.49% | 0.37% | 0.15% |
| Mar 2026 | 35.6% | 19.7% | 13% | 13% | 10.6% | 3.3% | 0.93% | 0.77% | 1.4% | 0.71% | 0.42% | 0.33% | 0.15% |
| Apr 2026 | 34.6% | 19% | 15.3% | 12.5% | 10.3% | 3.2% | 1.2% | 0.72% | 1.4% | 0.84% | 0.49% | 0.36% | 0.18% |
| May 2026 | 36% | 19.9% | 13.1% | 13.1% | 10.7% | 2.7% | 0.98% | 0.75% | 1.1% | 0.73% | 0.35% | 0.47% | 0.15% |
| Jun 2026 | 34.8% | 19% | 15.4% | 12.6% | 10.3% | 3.1% | 1.1% | 0.73% | 1.1% | 0.82% | 0.38% | 0.45% | 0.12% |
| Jul 2026 | 37.7% | 16.9% | 16.7% | 11.2% | 9.2% | 3.4% | 1.2% | 0.66% | 1.2% | 0.87% | 0.41% | 0.36% | 0.16% |
| Aug 2026 | 38.3% | 17.2% | 17% | 11.4% | 9.3% | 2.3% | 1% | 0.8% | 1% | 0.74% | 0.42% | 0.37% | 0.09% |
| Sep 2026 | 36.4% | 19.8% | 16.1% | 10.8% | 8.8% | 3.3% | 1.1% | 0.96% | 0.96% | 0.84% | 0.52% | 0.29% | 0.1% |
How has the Sprout Social and Talkwalker comparison changed over the last 12 months?
3 findings
- Sprout Social was ahead of Talkwalker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sprout Social’s share of searches among media monitoring and social listening tools worldwide moved from 39.4% to 36.4%, and its estimated monthly branded searches moved from 136K to 91.3K.
- Across the 12 months ending September 2026, Talkwalker’s share of searches among media monitoring and social listening tools worldwide moved from 11.7% to 8.8%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for media monitoring and social listening tools worldwide in September 2026?
2 changes
In September 2026, Sprout Social lost share of searches among media monitoring and social listening tools worldwide, from 38.3% to 36.4%.
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Sprout Social’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sprout Social
10 branded search terms
- social listening sprout social
- social media sprout social
- sprout social
- sprout social app
- sprout social influencers
- sprout social listening
- sprout social platform
- sprout social reporting
- sprout social social media
- sprout social tiktok
Talkwalker
1 branded search term
- talkwalker
Other head-to-heads among media monitoring and social listening tools
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