Brandwave

How popular isMetricool?

In September 2026, people searched for Metricool by name about 451,000 times worldwide, a 49.4% increase from the previous year. These searches made up 45.1% of all global social media scheduling tool searches, placing Metricool first out of eight tools. When we asked both ChatGPT and Google AI Overviews about social media scheduling tools, Metricool appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Metricool is the most searched of 8 competitors and the third most recommended in AI answers.

  1. MetricoolShare of searches 45.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. BufferShare of searches 18.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HootsuiteShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. PublerShare of searches 11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Sprout SocialShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top social media scheduling tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Metricool is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Later2nd
  3. Metricool3rd
  4. Publer4th
  5. Hootsuite5th
  6. Sprout Social6th
  7. Planoly–
  8. Loomly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Later4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Publer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprout Social2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planoly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media scheduling tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which social media scheduling tools compete with Metricool?

Metricool against social media scheduling tools worldwide, by month

Share of searches by month for Metricool, Buffer, Hootsuite, Publer, Sprout Social. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuitePublerSprout SocialPlanolyLoomlyLater
Oct 202536.7%3.3%25.2%9%16.7%3.4%4.1%1.6%
Nov 202538.8%2.8%26.5%9.5%14.4%2.9%3.5%1.5%
Dec 202542.1%3.4%23.7%10.3%12.9%3.2%3.1%1.4%
Jan 202635.1%4.2%29.2%10.5%13%3.3%3.2%1.5%
Feb 202638.5%6.4%26.5%9.5%11.8%2.9%2.9%1.5%
Mar 202641.1%6.1%23.1%10.1%12.5%2.6%3.1%1.5%
Apr 202640.9%7.8%19%15%10.3%2.6%3.1%1.4%
May 202642.7%7.9%17%15.6%10.7%2.2%2.6%1.3%
Jun 202643.5%7.8%18.5%13%10.9%2.2%2.7%1.5%
Jul 202642.4%16.1%13.1%12.7%10.6%1.8%2.1%1.3%
Aug 202644.4%12.1%13.6%13.3%11.1%2.3%2.2%1.1%
Sep 202645.1%18.8%11.3%11%9.2%1.9%1.8%0.93%

  1. 1.Metricool

    45.1%

    Held 1st. 451K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  2. 2.Buffer

    18.8%

    Moved from 4th to 2nd. 188K estimated branded searches, +87.5% vs prior month. Share +6.7 points.

  3. 3.Hootsuite

    11.3%

    Moved from 2nd to 3rd. 113K estimated branded searches, -0.1% vs prior month. Share -2.3 points.

  4. 4.Publer

    11%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.Sprout Social

    9.2%

    Held 5th. 92.4K estimated branded searches, +0.41% vs prior month. Share -1.8 points.

  6. 6.Planoly

    1.9%

    Held 6th. 19K estimated branded searches, +0.8% vs prior month. Share -0.4 points.

  7. 7.Loomly

    1.8%

    Held 7th. 18.4K estimated branded searches, +0.38% vs prior month. Share -0.4 points.

  8. 8.Later

    0.93%

    Held 8th. 9.3K estimated branded searches, -2.5% vs prior month. Share -0.2 points.

Compare popularity between Metricool and its closest rivals

Every comparison with Metricool

22 comparisons

How has branded search demand for Metricool changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Metricool worldwide rose from 302K to 451K.
  • Across the 12 months ending September 2026, Metricool’s share of searches among social media scheduling tools worldwide increased from 36.7% to 45.1%.
  • Across the 12 months ending September 2026, Metricool’s share of searches among social media scheduling tools worldwide peaked at 45.1% in September 2026 and was lowest at 35.1% in January 2026.

How did search popularity change for social media scheduling tools worldwide in September 2026?

6 changes

  1. In September 2026, Buffer overtook Hootsuite and Publer to rank 2nd among social media scheduling tools worldwide, with 18.8% of the searches.

  2. In September 2026, Metricool gained share of searches among social media scheduling tools worldwide, from 44.4% to 45.1%.

  3. In September 2026, Hootsuite lost share of searches among social media scheduling tools worldwide, from 13.6% to 11.3%.

  4. In September 2026, Publer lost share of searches among social media scheduling tools worldwide, from 13.3% to 11%.

  5. In September 2026, Sprout Social lost share of searches among social media scheduling tools worldwide, from 11.1% to 9.2%.

  6. Later’s share of searches among social media scheduling tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026.

How are Metricool’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Metricool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • metricool
  • metricool social media

Do you work for Metricool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Metricool compete?

Metricool is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creator analytics platforms3rd of 723.5%Show ranking
Social media scheduling tools1st of 845.1%Shown above
Social media management tools1st of 1045.2%Show ranking
Social media analytics platforms1st of 851%Show ranking
AI social media tools1st of 851.4%Show ranking
Creator with pink hair and a pink jacket

Is Metricool your brand?

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