Brandwave

How popular isMetricool?

In September 2026, people searched for Metricool by name about 451,000 times worldwide, a 49.4% increase from the previous year. These searches made up 45.2% of all global social media management tool searches, placing Metricool first out of ten tools. When we asked both ChatGPT and Google AI Overviews about social media management tools, Metricool appeared in three of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Metricool is the most searched of 10 competitors and the fourth most recommended in AI answers.

  1. MetricoolShare of searches 45.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. BufferShare of searches 18.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HootsuiteShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Sprout SocialShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SprinklrShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Metricool is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Metricool4th
  5. Agorapulse5th
  6. Later6th
  7. Planable7th
  8. Sprinklr8th
  9. Loomly–
  10. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which social media management tools compete with Metricool?

Metricool against social media management tools worldwide, by month

Share of searches by month for Metricool, Buffer, Hootsuite, Sprout Social, Sprinklr, Planable. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuiteSprout SocialSprinklrPlanableLoomlyAgorapulseSocialPilotLater
Oct 202534.2%3.1%23.5%15.5%10.3%3.1%3.8%2.5%2.5%1.5%
Nov 202536.9%2.7%25.3%13.7%9%2.7%3.4%2.7%2.2%1.5%
Dec 202539.8%3.2%22.4%12.2%9.8%2.9%3%2.9%2.4%1.3%
Jan 202634.1%4.1%28.5%12.7%8.4%3.1%3.1%2.5%2.1%1.5%
Feb 202636.9%6.1%25.3%11.3%9.1%2.7%2.8%2.2%2.2%1.4%
Mar 202639.1%5.8%22%11.9%9.6%2.9%2.9%2.4%1.9%1.5%
Apr 202641.4%7.9%19.2%10.4%10.2%2.5%3.1%2%2%1.4%
May 202643.9%8.1%17.5%11%8.8%2.6%2.7%2.2%1.8%1.3%
Jun 202643.5%7.8%18.4%10.9%8.7%2.6%2.7%2.1%1.7%1.5%
Jul 202642.2%16%13%10.6%8.5%2.5%2.1%2.1%1.7%1.3%
Aug 202644.7%12.2%13.7%11.2%9%2.7%2.2%1.8%1.5%1.2%
Sep 202645.2%18.8%11.3%9.3%7.4%2.2%1.8%1.8%1.2%0.93%

  1. 1.Metricool

    45.2%

    Held 1st. 451K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  2. 2.Buffer

    18.8%

    Moved from 3rd to 2nd. 188K estimated branded searches, +87.5% vs prior month. Share +6.7 points.

  3. 3.Hootsuite

    11.3%

    Moved from 2nd to 3rd. 113K estimated branded searches, -0.1% vs prior month. Share -2.4 points.

  4. 4.Sprout Social

    9.3%

    Held 4th. 92.4K estimated branded searches, +0.41% vs prior month. Share -1.9 points.

  5. 5.Sprinklr

    7.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.

  6. 6.Planable

    2.2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Loomly

    1.8%

    Held 7th. 18.4K estimated branded searches, +0.38% vs prior month. Share -0.4 points.

  8. 8.Agorapulse

    1.8%

    Held 8th. 18.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.SocialPilot

    1.2%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. 10.Later

    0.93%

    Held 10th. 9.3K estimated branded searches, -2.5% vs prior month. Share -0.2 points.

Compare popularity between Metricool and its closest rivals

Every comparison with Metricool

22 comparisons

How has branded search demand for Metricool changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Metricool worldwide rose from 302K to 451K.
  • Across the 12 months ending September 2026, Metricool’s share of searches among social media management tools worldwide increased from 34.2% to 45.2%.
  • Across the 12 months ending September 2026, Metricool’s share of searches among social media management tools worldwide peaked at 45.2% in September 2026 and was lowest at 34.1% in January 2026.

How did search popularity change for social media management tools worldwide in September 2026?

6 changes

  1. In September 2026, Buffer overtook Hootsuite to rank 2nd among social media management tools worldwide, with 18.8% of the searches.

  2. In September 2026, Hootsuite lost share of searches among social media management tools worldwide, from 13.7% to 11.3%.

  3. In September 2026, Sprout Social lost share of searches among social media management tools worldwide, from 11.2% to 9.3%.

  4. In September 2026, Sprinklr lost share of searches among social media management tools worldwide, from 9% to 7.4%.

  5. SocialPilot’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.7% to 1.2% in September 2026.

  6. Later’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026.

How are Metricool’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Metricool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • metricool
  • metricool social media

Do you work for Metricool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Metricool compete?

Metricool is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creator analytics platforms3rd of 723.5%Show ranking
Social media scheduling tools1st of 845.1%Show ranking
Social media management tools1st of 1045.2%Shown above
Social media analytics platforms1st of 851%Show ranking
AI social media tools1st of 851.4%Show ranking
Creator with pink hair and a pink jacket

Is Metricool your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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