Metricool vs Social Blade:Which is searched more?
In September 2026, Social Blade had more branded searches than Metricool among creator analytics platforms worldwide. Social Blade had about 823,000 branded searches, while Metricool had 451,000. Social Blade made up 42.9% of all creator analytics platform searches we track, and Metricool accounted for 23.5%. These are worldwide searches for English-language branded terms.
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Is Metricool or Social Blade more popular in search?
Compare the platforms used to measure creator and influencer performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Social Blade, Metricool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Blade | VidIQ | Metricool | Modash | HypeAuditor | CreatorIQ | Tubular Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.6% | 14.5% | 1.6% | 2.4% | 1.3% | 0.08% |
| Nov 2025 | 53.9% | 24.3% | 16.3% | 1.8% | 2.7% | 0.98% | 0.09% |
| Dec 2025 | 54.3% | 24.4% | 16.4% | 1.8% | 2.2% | 0.8% | 0.07% |
| Jan 2026 | 55.7% | 25.1% | 13.8% | 2.3% | 2.3% | 0.83% | 0.07% |
| Feb 2026 | 53.7% | 24.2% | 16.2% | 2.2% | 2.7% | 0.97% | 0.07% |
| Mar 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| Apr 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| May 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| Jun 2026 | 52.3% | 23.5% | 19.3% | 2.2% | 1.7% | 0.95% | 0.07% |
| Jul 2026 | 49.5% | 27.2% | 18.2% | 2.5% | 1.6% | 0.9% | 0.06% |
| Aug 2026 | 49.7% | 27.3% | 18.3% | 2.1% | 1.6% | 0.9% | 0.06% |
| Sep 2026 | 42.9% | 28.7% | 23.5% | 2.1% | 1.7% | 0.94% | 0.07% |
How has the Metricool and Social Blade comparison changed over the last 12 months?
3 findings
- Social Blade was ahead of Metricool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Metricool’s share of searches among creator analytics platforms worldwide moved from 14.5% to 23.5%, and its estimated monthly branded searches moved from 302K to 451K.
- Across the 12 months ending September 2026, Social Blade’s share of searches among creator analytics platforms worldwide moved from 58.6% to 42.9%, and its estimated monthly branded searches moved from 1.2M to 823K.
How did search popularity change for creator analytics platforms worldwide in September 2026?
2 changes
In September 2026, Metricool gained share of searches among creator analytics platforms worldwide, from 18.3% to 23.5%.
In September 2026, Social Blade lost share of searches among creator analytics platforms worldwide, from 49.7% to 42.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Metricool’s and Social Blade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Metricool
2 branded search terms
- metricool
- metricool social media
Social Blade
1 branded search term
- social blade
Other head-to-heads among creator analytics platforms
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