How popular isMetricool in search?
In August 2026, there were an estimated 368K branded searches for Metricool worldwide which is up 22.1% over the last 11 months. Metricool holds 59.6% estimated Share of Search among social media analytics platforms worldwide and is ranked 1st of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Metricool59.6%
Buffer18.1%Sprout Social15.5%
SocialPilot2.9%
Agorapulse2.4%
Iconosquare0.88%
Rival IQ0.72%
Follow Metricool and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which social media analytics platforms compete with Metricool?
Share of Search by month for Metricool, Buffer, Sprout Social, SocialPilot, Agorapulse. The figures are in the table below the chart.
View monthly share of search table
| Month | Metricool | Buffer | Sprout Social | SocialPilot | Agorapulse | Iconosquare | Rival IQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 6.6% | 25.8% | 4.9% | 4% | 2.2% | 1.5% |
| Nov 2025 | 58.5% | 5.6% | 22.4% | 5.3% | 4.3% | 2.4% | 1.6% |
| Dec 2025 | 61.4% | 6.9% | 19.5% | 4.5% | 4.5% | 2.1% | 1.1% |
| Jan 2026 | 57.5% | 8.8% | 22.1% | 4.2% | 4.2% | 1.9% | 1.3% |
| Feb 2026 | 58.8% | 11.5% | 18.8% | 4.3% | 3.5% | 2% | 1.1% |
| Mar 2026 | 60% | 10.2% | 19.1% | 4.4% | 3.6% | 1.6% | 1.1% |
| Apr 2026 | 61.6% | 13.1% | 16.1% | 3.7% | 3% | 1.4% | 1.1% |
| May 2026 | 61.9% | 13% | 16.2% | 3.7% | 3% | 1.4% | 0.74% |
| Jun 2026 | 61.3% | 13.9% | 16.2% | 3.7% | 3% | 1.1% | 0.74% |
| Jul 2026 | 55.2% | 23% | 14.5% | 2.7% | 2.7% | 1% | 0.82% |
| Aug 2026 | 59.6% | 18.1% | 15.5% | 2.9% | 2.4% | 0.88% | 0.72% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 368K | 0% | +4.3 points | |
| 2, held 2nd | 18.1% | 112K | -27.3% | -5 points | |
| 3, held 3rd | 15.5% | 95.6K | -0.85% | +1 points | |
| 4, moved from 5th to 4th | 2.9% | 18.1K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.4% | 14.8K | -18.2% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.88% | 5.4K | -20.8% | -0.2 points | |
| 7, held 7th | 0.72% | 4.5K | -17.8% | -0.1 points |
59.6%
held 1st · 368K estimated branded searches · 0% vs prior month · +4.3 points
2.
Buffer18.1%
held 2nd · 112K estimated branded searches · -27.3% vs prior month · -5 points
15.5%
held 3rd · 95.6K estimated branded searches · -0.85% vs prior month · +1 points
2.9%
moved from 5th to 4th · 18.1K estimated branded searches · 0% vs prior month · +0.2 points
2.4%
moved from 4th to 5th · 14.8K estimated branded searches · -18.2% vs prior month · -0.3 points
0.88%
held 6th · 5.4K estimated branded searches · -20.8% vs prior month · -0.2 points
7.
Rival IQ0.72%
held 7th · 4.5K estimated branded searches · -17.8% vs prior month · -0.1 points
Compare search popularity between Metricool and its closest rivals
How has branded search demand for Metricool changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Metricool worldwide rose from 302K to 368K.
- Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media analytics platforms worldwide increased from 54.9% to 59.6%.
- Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media analytics platforms worldwide peaked at 61.9% in May 2026 and was lowest at 54.9% in October 2025.
How did search popularity change for social media analytics platforms worldwide in August 2026?
6 changes
In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 55.2% to 59.6%.
In August 2026, Sprout Social gained estimated Share of Search among social media analytics platforms worldwide, from 14.5% to 15.5%.
In August 2026, Buffer lost estimated Share of Search among social media analytics platforms worldwide, from 23% to 18.1%.
Agorapulse’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in August 2026.
Iconosquare’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.88% in August 2026.
In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide.
How is Metricool measured?
Brandwave collects information about searches that people make online using Metricool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- metricool
- metricool social media
Do you work for Metricool? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Metricool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.