Metricool vs Ocoya:Which is more popular?
In September 2026, Metricool had more branded searches than Ocoya among AI social media tools worldwide. Metricool had about 451,000 branded searches, while Ocoya had 4,400. Metricool made up 51.4% of all AI social media tool searches we track, and Ocoya accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about AI social media tools, Metricool appeared in three of the five answers and Ocoya in none.
Who do people search for more?
Metricool, about 102 searches for every 1 for Ocoya
Who does AI mention more?
Metricool, mentioned in 3 of 5 answers, Ocoya in 0
Who does AI recommend more?
Metricool, the only one of the two named
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Top AI social media tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ocoya did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Buffer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hootsuite4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Later4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Predis.ai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ocoya0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Postwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI social media tools
5 answers
Asked ChatGPT
“Which AI social media tool should I use?”
Asked ChatGPT
“What are the best AI social media tools?”
Asked ChatGPT
“What's the best AI social media tool for scheduling social posts?”
Searched Google, AI Overview
“social media scheduler”
Searched Google, AI Overview
“ai social media tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Metricool or Ocoya more popular in search?
This chart shows how often people search Google for Metricool and Ocoya by name. Each line represents a brand's share of searches for all eight AI social media tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Metricool, Ocoya. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Predis.ai | Later | Ocoya | Postwise |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 3.8% | 28.7% | 19% | 3.8% | 1.8% | 0.92% | 0.14% |
| Nov 2025 | 43.9% | 3.2% | 30% | 16.3% | 3.9% | 1.7% | 0.79% | 0.15% |
| Dec 2025 | 48.2% | 3.9% | 27.1% | 14.7% | 3.6% | 1.6% | 0.7% | 0.14% |
| Jan 2026 | 40% | 4.8% | 33.4% | 14.9% | 4.4% | 1.7% | 0.72% | 0.13% |
| Feb 2026 | 43% | 7.1% | 29.5% | 13.2% | 4.7% | 1.7% | 0.63% | 0.13% |
| Mar 2026 | 46.3% | 6.9% | 26% | 14.1% | 4.2% | 1.7% | 0.68% | 0.13% |
| Apr 2026 | 48.8% | 9.3% | 22.7% | 12.2% | 4.4% | 1.6% | 0.87% | 0.12% |
| May 2026 | 51.2% | 9.5% | 20.4% | 12.8% | 3.8% | 1.6% | 0.61% | 0.08% |
| Jun 2026 | 51.1% | 9.1% | 21.7% | 12.8% | 3.1% | 1.7% | 0.5% | 0.08% |
| Jul 2026 | 49.3% | 18.7% | 15.2% | 12.3% | 2.4% | 1.5% | 0.59% | 0.06% |
| Aug 2026 | 52.3% | 14.2% | 16% | 13% | 2.6% | 1.4% | 0.51% | 0.07% |
| Sep 2026 | 51.4% | 21.4% | 12.9% | 10.5% | 2.1% | 1.1% | 0.5% | 0.11% |
How has the Metricool and Ocoya comparison changed over the last 12 months?
3 findings
- Metricool was ahead of Ocoya in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Metricool’s share of searches among AI social media tools worldwide moved from 41.9% to 51.4%, and its estimated monthly branded searches moved from 302K to 451K.
- Across the 12 months ending September 2026, Ocoya’s share of searches among AI social media tools worldwide moved from 0.92% to 0.5%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for AI social media tools worldwide in September 2026?
2 changes
In September 2026, Metricool lost share of searches among AI social media tools worldwide, from 52.3% to 51.4%.
Estimated monthly branded searches for Ocoya worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Metricool’s and Ocoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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