Brandwave

How popular isMetricool?

In September 2026, people searched for Metricool by name about 451,000 times worldwide, a 49.4% increase from the previous year. These searches made up 23.5% of all global creator analytics platform searches, placing Metricool third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about creator analytics platforms, Metricool appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Metricool is the third most searched of 7 competitors and the most recommended in AI answers.

  1. Social BladeShare of searches 42.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. VidIQShare of searches 28.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. MetricoolShare of searches 23.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. ModashShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. HypeAuditorShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top creator analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Metricool is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metricool1st
  2. HypeAuditor2nd
  3. Modash3rd
  4. VidIQ4th
  5. CreatorIQ4th
  6. Social Blade6th
  7. Tubular Labs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HypeAuditor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Social Blade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VidIQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Modash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tubular Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which creator analytics platforms compete with Metricool?

Metricool against creator analytics platforms worldwide, by month

Share of searches by month for Social Blade, VidIQ, Metricool, Modash. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial BladeVidIQMetricoolModashHypeAuditorCreatorIQTubular Labs
Oct 202558.6%21.6%14.5%1.6%2.4%1.3%0.08%
Nov 202553.9%24.3%16.3%1.8%2.7%0.98%0.09%
Dec 202554.3%24.4%16.4%1.8%2.2%0.8%0.07%
Jan 202655.7%25.1%13.8%2.3%2.3%0.83%0.07%
Feb 202653.7%24.2%16.2%2.2%2.7%0.97%0.07%
Mar 202651.6%23.2%19%2.6%2.6%0.93%0.07%
Apr 202651.6%23.2%19%2.6%2.6%0.93%0.07%
May 202651.6%23.2%19%2.6%2.6%0.93%0.07%
Jun 202652.3%23.5%19.3%2.2%1.7%0.95%0.07%
Jul 202649.5%27.2%18.2%2.5%1.6%0.9%0.06%
Aug 202649.7%27.3%18.3%2.1%1.6%0.9%0.06%
Sep 202642.9%28.7%23.5%2.1%1.7%0.94%0.07%

  1. 1.Social Blade

    42.9%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -6.8 points.

  2. 2.VidIQ

    28.7%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Metricool

    23.5%

    Held 3rd. 451K estimated branded searches, +22.4% vs prior month. Share +5.2 points.

  4. 4.Modash

    2.1%

    Held 4th. 41.2K estimated branded searches, -0.39% vs prior month. Share +0.1 points.

  5. 5.HypeAuditor

    1.7%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.CreatorIQ

    0.94%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Tubular Labs

    0.07%

    Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Metricool and its closest rivals

Every comparison with Metricool

22 comparisons

How has branded search demand for Metricool changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Metricool worldwide rose from 302K to 451K.
  • Across the 12 months ending September 2026, Metricool’s share of searches among creator analytics platforms worldwide increased from 14.5% to 23.5%.
  • Across the 12 months ending September 2026, Metricool’s share of searches among creator analytics platforms worldwide peaked at 23.5% in September 2026 and was lowest at 13.8% in January 2026.

How did search popularity change for creator analytics platforms worldwide in September 2026?

6 changes

  1. In September 2026, Metricool gained share of searches among creator analytics platforms worldwide, from 18.3% to 23.5%.

  2. In September 2026, VidIQ gained share of searches among creator analytics platforms worldwide, from 27.3% to 28.7%.

  3. In September 2026, Social Blade lost share of searches among creator analytics platforms worldwide, from 49.7% to 42.9%.

  4. Estimated monthly branded searches for Modash worldwide rose 22.8% over 12 measured months, from 33.6K to 41.2K in September 2026.

  5. Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  6. Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are Metricool’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Metricool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • metricool
  • metricool social media

Do you work for Metricool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Metricool compete?

Metricool is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creator analytics platforms3rd of 723.5%Shown above
Social media scheduling tools1st of 845.1%Show ranking
Social media management tools1st of 1045.2%Show ranking
Social media analytics platforms1st of 851%Show ranking
AI social media tools1st of 851.4%Show ranking
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Is Metricool your brand?

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