CreatorIQ vs Metricool:Which is more popular?
In September 2026, Metricool had more branded searches than CreatorIQ among creator analytics platforms worldwide. Metricool had about 451,000 branded searches, while CreatorIQ had 18,100. Metricool made up 23.5% of all creator analytics platform searches we track, and CreatorIQ accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about creator analytics platforms, CreatorIQ and Metricool each appeared in three of the five answers. CreatorIQ and Metricool were each mentioned first in two of the four answers.
Who do people search for more?
Metricool, about 25 searches for every 1 for CreatorIQ
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top creator analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CreatorIQ and Metricool were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CreatorIQ and Metricool were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Metricool1st
HypeAuditor2nd
Modash3rd
VidIQ4th
CreatorIQ4th
Social Blade6th
Tubular Labs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HypeAuditor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Social Blade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VidIQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Modash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tubular Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator analytics platforms
5 answers
Asked ChatGPT
“Which creator analytics platform should I use?”
Asked ChatGPT
“What are the best creator analytics platforms?”
Asked ChatGPT
“What's the best creator analytics platform for creator performance?”
Searched Google, AI Overview
“social media analytics platform”
Searched Google, AI Overview
“creator analytics platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CreatorIQ or Metricool more popular in search?
This chart shows how often people search Google for CreatorIQ and Metricool by name. Each line represents a brand's share of searches for all seven creator analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Metricool, CreatorIQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Blade | VidIQ | Metricool | Modash | HypeAuditor | CreatorIQ | Tubular Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.6% | 14.5% | 1.6% | 2.4% | 1.3% | 0.08% |
| Nov 2025 | 53.9% | 24.3% | 16.3% | 1.8% | 2.7% | 0.98% | 0.09% |
| Dec 2025 | 54.3% | 24.4% | 16.4% | 1.8% | 2.2% | 0.8% | 0.07% |
| Jan 2026 | 55.7% | 25.1% | 13.8% | 2.3% | 2.3% | 0.83% | 0.07% |
| Feb 2026 | 53.7% | 24.2% | 16.2% | 2.2% | 2.7% | 0.97% | 0.07% |
| Mar 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| Apr 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| May 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| Jun 2026 | 52.3% | 23.5% | 19.3% | 2.2% | 1.7% | 0.95% | 0.07% |
| Jul 2026 | 49.5% | 27.2% | 18.2% | 2.5% | 1.6% | 0.9% | 0.06% |
| Aug 2026 | 49.7% | 27.3% | 18.3% | 2.1% | 1.6% | 0.9% | 0.06% |
| Sep 2026 | 42.9% | 28.7% | 23.5% | 2.1% | 1.7% | 0.94% | 0.07% |
How has the CreatorIQ and Metricool comparison changed over the last 12 months?
3 findings
- Metricool was ahead of CreatorIQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CreatorIQ’s share of searches among creator analytics platforms worldwide moved from 1.3% to 0.94%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Metricool’s share of searches among creator analytics platforms worldwide moved from 14.5% to 23.5%, and its estimated monthly branded searches moved from 302K to 451K.
How did search popularity change for creator analytics platforms worldwide in September 2026?
2 changes
In September 2026, Metricool gained share of searches among creator analytics platforms worldwide, from 18.3% to 23.5%.
Estimated monthly branded searches for CreatorIQ worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CreatorIQ’s and Metricool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator analytics platforms
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