Brandwave

Creator analytics platforms:Which brands are most popular in search?

In August 2026, Social Blade was the most searched among creator analytics platforms worldwide, with an estimated 1M branded searches and 96.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Social Blade96.7%
  2. HypeAuditor3.2%
  3. Tubular Labs0.13%

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Share of SearchLeaderboard

Compare the platforms used to measure creator and influencer performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among creator analytics platforms worldwide, by month

Share of Search by month for Social Blade, HypeAuditor. The figures are in the table below the chart.

View monthly share of search table
MonthSocial BladeHypeAuditorTubular Labs
Oct 202596%3.9%0.13%
Nov 202595.1%4.7%0.15%
Dec 202596%3.9%0.12%
Jan 202696%3.9%0.13%
Feb 202695.2%4.7%0.12%
Mar 202695.2%4.7%0.12%
Apr 202695.2%4.7%0.12%
May 202695.2%4.7%0.12%
Jun 202696.7%3.2%0.13%
Jul 202696.7%3.2%0.13%
Aug 202696.7%3.2%0.13%
Sep 2026———

This month’s ranking, August 2026

  1. 1.Social Blade

    96.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.HypeAuditor

    3.2%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tubular Labs

    0.13%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among creator analytics platforms worldwide?

In August 2026, Social Blade was the most searched among creator analytics platforms worldwide, with an estimated 1M branded searches and 96.7% estimated Share of Search within this set. HypeAuditor is in 2nd place, 93.5 percentage points behind at 3.2% Share of Search.

Global creator analytics platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Social Blade96% → 96.7%96.7%Jun 202695.1%Nov 20251st
HypeAuditor3.9% → 3.2%4.7%Feb 20263.2%Jun 20262nd
Tubular Labs0.13%0.15%Nov 20250.12%Feb 20263rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among creator analytics platforms worldwide increased from 96% to 96.7%.
  • Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among creator analytics platforms worldwide decreased from 3.9% to 3.2%.
  • Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among creator analytics platforms worldwide peaked at 96.7% in June 2026 and was lowest at 95.1% in November 2025.
  • Across the 11 months ending August 2026, HypeAuditor’s estimated Share of Search among creator analytics platforms worldwide peaked at 4.7% in February 2026 and was lowest at 3.2% in June 2026.
  • Across the 11 months ending August 2026, Tubular Labs held steady: its estimated Share of Search among creator analytics platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for creator analytics platforms worldwide in August 2026?

  1. Estimated monthly branded searches for HypeAuditor worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

  2. Estimated monthly branded searches for Tubular Labs worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  3. Estimated monthly branded searches for Social Blade worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

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