Social Blade vs VidIQ:Which is more popular by branded search?
In August 2026, Social Blade had more branded searches than VidIQ among YouTube growth tools worldwide. Social Blade was estimated to have 1M branded searches compared to VidIQ’s 550K, and held a 63.1% Share of Search versus VidIQ’s 34.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Social Blade or VidIQ?
Compare tools creators use to grow a YouTube channel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Social Blade, VidIQ. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Blade | VidIQ | TubeBuddy | Morningfame |
|---|---|---|---|---|
| Oct 2025 | 70.9% | 26.2% | 2.9% | 0.08% |
| Nov 2025 | 66.6% | 30% | 3.3% | 0.09% |
| Dec 2025 | 66.6% | 30% | 3.3% | 0.09% |
| Jan 2026 | 67% | 30.2% | 2.7% | 0.07% |
| Feb 2026 | 67% | 30.2% | 2.7% | 0.09% |
| Mar 2026 | 66.6% | 30% | 3.3% | 0.09% |
| Apr 2026 | 67.1% | 30.2% | 2.7% | 0.06% |
| May 2026 | 67.4% | 30.3% | 2.2% | 0.06% |
| Jun 2026 | 67.4% | 30.3% | 2.2% | 0.04% |
| Jul 2026 | 63.1% | 34.7% | 2.1% | 0.05% |
| Aug 2026 | 63.1% | 34.7% | 2.1% | 0.05% |
| Sep 2026 | — | — | — | — |
How has the Social Blade and VidIQ comparison changed over the last 12 months?
3 findings
- Social Blade was ahead of VidIQ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Social Blade’s estimated Share of Search among YouTube growth tools worldwide moved from 70.9% to 63.1%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 11 months ending August 2026, VidIQ’s estimated Share of Search among YouTube growth tools worldwide moved from 26.2% to 34.7%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for YouTube growth tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for VidIQ worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.
Estimated monthly branded searches for Social Blade worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Social Blade’s and VidIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Social Blade
1 branded search term
- social blade
VidIQ
1 branded search term
- vidiq
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.