Metricool vs SocialPilot:Which is more popular by branded search?
In August 2026, Metricool had more branded searches than SocialPilot among social media analytics platforms worldwide. Metricool was estimated to have 368K branded searches compared to SocialPilot’s 18.1K, and held a 59.6% Share of Search versus SocialPilot’s 2.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Metricool or SocialPilot?
Compare tools that help marketing teams report on social media performance and understand competing brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Metricool, SocialPilot. The figures are in the table below the chart.
View monthly share of search table
| Month | Metricool | Buffer | Sprout Social | SocialPilot | Agorapulse | Iconosquare | Rival IQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 6.6% | 25.8% | 4.9% | 4% | 2.2% | 1.5% |
| Nov 2025 | 58.5% | 5.6% | 22.4% | 5.3% | 4.3% | 2.4% | 1.6% |
| Dec 2025 | 61.4% | 6.9% | 19.5% | 4.5% | 4.5% | 2.1% | 1.1% |
| Jan 2026 | 57.5% | 8.8% | 22.1% | 4.2% | 4.2% | 1.9% | 1.3% |
| Feb 2026 | 58.8% | 11.5% | 18.8% | 4.3% | 3.5% | 2% | 1.1% |
| Mar 2026 | 60% | 10.2% | 19.1% | 4.4% | 3.6% | 1.6% | 1.1% |
| Apr 2026 | 61.6% | 13.1% | 16.1% | 3.7% | 3% | 1.4% | 1.1% |
| May 2026 | 61.9% | 13% | 16.2% | 3.7% | 3% | 1.4% | 0.74% |
| Jun 2026 | 61.3% | 13.9% | 16.2% | 3.7% | 3% | 1.1% | 0.74% |
| Jul 2026 | 55.2% | 23% | 14.5% | 2.7% | 2.7% | 1% | 0.82% |
| Aug 2026 | 59.6% | 18.1% | 15.5% | 2.9% | 2.4% | 0.88% | 0.72% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Metricool and SocialPilot comparison changed over the last 12 months?
3 findings
- Metricool was ahead of SocialPilot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media analytics platforms worldwide moved from 54.9% to 59.6%, and its estimated monthly branded searches moved from 302K to 368K.
- Across the 11 months ending August 2026, SocialPilot’s estimated Share of Search among social media analytics platforms worldwide moved from 4.9% to 2.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for social media analytics platforms worldwide in August 2026?
2 changes
In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 55.2% to 59.6%.
In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Metricool’s and SocialPilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Metricool
2 branded search terms
- metricool
- metricool social media
SocialPilot
2 branded search terms
- social pilot
- socialpilot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.