Brandwave

Metricool vs Sprout Social:Which is more popular?

In September 2026, Metricool had more branded searches than Sprout Social among social media management tools worldwide. Metricool had about 451,000 branded searches, while Sprout Social had 92,400. Metricool made up 45.2% of all social media management tool searches we track, and Sprout Social accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about social media management tools, Sprout Social appeared in four of the five answers and Metricool in three. Metricool and Sprout Social were each mentioned first in two of the four answers.

Among social media management tools worldwide in September 2026

Who do people search for more?

Metricool, about 5 searches for every 1 for Sprout Social

Metricool 451K searchesSprout Social 92.4K searches

Who does AI mention more?

Sprout Social, mentioned in 4 of 5 answers, Metricool in 3

Sprout Social in 4 of 5Metricool in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Metricool first in 2Sprout Social first in 2

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sprout Social was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Metricool and Sprout Social were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Metricool4th
  5. Agorapulse5th
  6. Later6th
  7. Planable7th
  8. Sprinklr8th
  9. Loomly–
  10. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Metricool or Sprout Social more popular in search?

This chart shows how often people search Google for Metricool and Sprout Social by name. Each line represents a brand's share of searches for all ten social media management tools we track, month by month, from English-language searches worldwide.

Metricool and Sprout Social among social media management tools worldwide, by month

Share of searches by month for Metricool, Sprout Social. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuiteSprout SocialSprinklrPlanableLoomlyAgorapulseSocialPilotLater
Oct 202534.2%3.1%23.5%15.5%10.3%3.1%3.8%2.5%2.5%1.5%
Nov 202536.9%2.7%25.3%13.7%9%2.7%3.4%2.7%2.2%1.5%
Dec 202539.8%3.2%22.4%12.2%9.8%2.9%3%2.9%2.4%1.3%
Jan 202634.1%4.1%28.5%12.7%8.4%3.1%3.1%2.5%2.1%1.5%
Feb 202636.9%6.1%25.3%11.3%9.1%2.7%2.8%2.2%2.2%1.4%
Mar 202639.1%5.8%22%11.9%9.6%2.9%2.9%2.4%1.9%1.5%
Apr 202641.4%7.9%19.2%10.4%10.2%2.5%3.1%2%2%1.4%
May 202643.9%8.1%17.5%11%8.8%2.6%2.7%2.2%1.8%1.3%
Jun 202643.5%7.8%18.4%10.9%8.7%2.6%2.7%2.1%1.7%1.5%
Jul 202642.2%16%13%10.6%8.5%2.5%2.1%2.1%1.7%1.3%
Aug 202644.7%12.2%13.7%11.2%9%2.7%2.2%1.8%1.5%1.2%
Sep 202645.2%18.8%11.3%9.3%7.4%2.2%1.8%1.8%1.2%0.93%

How has the Metricool and Sprout Social comparison changed over the last 12 months?

3 findings

How did search popularity change for social media management tools worldwide in September 2026?

2 changes

  1. In September 2026, Sprout Social lost share of searches among social media management tools worldwide, from 11.2% to 9.3%.

  2. Estimated monthly branded searches for Metricool worldwide rose 49.4% over 12 measured months, from 302K to 451K in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Metricool’s and Sprout Social’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Metricool

2 branded search terms

  • metricool
  • metricool social media

Sprout Social

13 branded search terms

  • social listening sprout social
  • social media sprout social
  • sprout social
  • sprout social analytics
  • sprout social app
  • sprout social influencers
  • sprout social listening
  • sprout social management
  • sprout social media
  • sprout social platform
  • sprout social reporting
  • sprout social social media
  • sprout social tiktok

How the Brand Demand Index is measured

Other head-to-heads among social media management tools

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