Brandwave

How popular isPlanable?

In September 2026, people searched for Planable by name about 22,200 times worldwide, an 18.1% decrease from the previous year. These searches made up 2.2% of all global social media management tool searches, placing Planable sixth out of ten tools. When we asked both ChatGPT and Google AI Overviews about social media management tools, Planable appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Planable is the sixth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. MetricoolShare of searches 45.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. BufferShare of searches 18.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. HootsuiteShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Sprout SocialShare of searches 9.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. PlanableShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Planable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Planable is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Metricool4th
  5. Agorapulse5th
  6. Later6th
  7. Planable7th
  8. Sprinklr8th
  9. Loomly–
  10. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which social media management tools compete with Planable?

Planable against social media management tools worldwide, by month

Share of searches by month for Metricool, Buffer, Hootsuite, Sprout Social, Sprinklr, Planable. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuiteSprout SocialSprinklrPlanableLoomlyAgorapulseSocialPilotLater
Oct 202534.2%3.1%23.5%15.5%10.3%3.1%3.8%2.5%2.5%1.5%
Nov 202536.9%2.7%25.3%13.7%9%2.7%3.4%2.7%2.2%1.5%
Dec 202539.8%3.2%22.4%12.2%9.8%2.9%3%2.9%2.4%1.3%
Jan 202634.1%4.1%28.5%12.7%8.4%3.1%3.1%2.5%2.1%1.5%
Feb 202636.9%6.1%25.3%11.3%9.1%2.7%2.8%2.2%2.2%1.4%
Mar 202639.1%5.8%22%11.9%9.6%2.9%2.9%2.4%1.9%1.5%
Apr 202641.4%7.9%19.2%10.4%10.2%2.5%3.1%2%2%1.4%
May 202643.9%8.1%17.5%11%8.8%2.6%2.7%2.2%1.8%1.3%
Jun 202643.5%7.8%18.4%10.9%8.7%2.6%2.7%2.1%1.7%1.5%
Jul 202642.2%16%13%10.6%8.5%2.5%2.1%2.1%1.7%1.3%
Aug 202644.7%12.2%13.7%11.2%9%2.7%2.2%1.8%1.5%1.2%
Sep 202645.2%18.8%11.3%9.3%7.4%2.2%1.8%1.8%1.2%0.93%

  1. 1.Metricool

    45.2%

    Held 1st. 451K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  2. 2.Buffer

    18.8%

    Moved from 3rd to 2nd. 188K estimated branded searches, +87.5% vs prior month. Share +6.7 points.

  3. 3.Hootsuite

    11.3%

    Moved from 2nd to 3rd. 113K estimated branded searches, -0.1% vs prior month. Share -2.4 points.

  4. 4.Sprout Social

    9.3%

    Held 4th. 92.4K estimated branded searches, +0.41% vs prior month. Share -1.9 points.

  5. 5.Sprinklr

    7.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.

  6. 6.Planable

    2.2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Loomly

    1.8%

    Held 7th. 18.4K estimated branded searches, +0.38% vs prior month. Share -0.4 points.

  8. 8.Agorapulse

    1.8%

    Held 8th. 18.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.SocialPilot

    1.2%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  10. 10.Later

    0.93%

    Held 10th. 9.3K estimated branded searches, -2.5% vs prior month. Share -0.2 points.

Compare popularity between Planable and its closest rivals

Every comparison with Planable

9 comparisons

How has branded search demand for Planable changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Planable worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Planable’s share of searches among social media management tools worldwide decreased from 3.1% to 2.2%.
  • Across the 12 months ending September 2026, Planable rose from 7th to 6th among social media management tools worldwide.

How did search popularity change for social media management tools worldwide in September 2026?

6 changes

  1. In September 2026, Buffer overtook Hootsuite to rank 2nd among social media management tools worldwide, with 18.8% of the searches.

  2. In September 2026, Hootsuite lost share of searches among social media management tools worldwide, from 13.7% to 11.3%.

  3. In September 2026, Sprout Social lost share of searches among social media management tools worldwide, from 11.2% to 9.3%.

  4. In September 2026, Sprinklr lost share of searches among social media management tools worldwide, from 9% to 7.4%.

  5. SocialPilot’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.7% to 1.2% in September 2026.

  6. Later’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026.

How are Planable’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Planable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • planable

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How the Brand Demand Index is measured

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