Later vs Planable:Which is more popular?
In September 2026, Planable had more branded searches than Later among social media management tools worldwide. Planable had about 22,200 branded searches, while Later had 9,280. Planable made up 2.2% of all social media management tool searches we track, and Later accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about social media management tools, Later and Planable each appeared in two of the five answers. Later was mentioned before Planable in two out of three answers that named either.
Who do people search for more?
Planable, about 2 searches for every 1 for Later
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Later, named ahead of Planable in 2 of 3 answers
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Top social media management tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Later and Planable were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Later was listed before Planable in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Buffer1st
Sprout Social2nd
Hootsuite3rd
Metricool4th
Agorapulse5th- Later6th
- Planable7th
Sprinklr8th
Loomly–
SocialPilot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about social media management tools
5 answers
Asked ChatGPT
“Which social media management tool should I use?”
Asked ChatGPT
“What are the best social media management tools?”
Asked ChatGPT
“What's the best social media management tool for a marketing team?”
Searched Google, AI Overview
“social media management tools”
Searched Google, AI Overview
“schedule instagram posts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Later or Planable more popular in search?
This chart shows how often people search Google for Later and Planable by name. Each line represents a brand's share of searches for all ten social media management tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Planable, Later. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Sprinklr | Planable | Loomly | Agorapulse | SocialPilot | Later |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 3.1% | 23.5% | 15.5% | 10.3% | 3.1% | 3.8% | 2.5% | 2.5% | 1.5% |
| Nov 2025 | 36.9% | 2.7% | 25.3% | 13.7% | 9% | 2.7% | 3.4% | 2.7% | 2.2% | 1.5% |
| Dec 2025 | 39.8% | 3.2% | 22.4% | 12.2% | 9.8% | 2.9% | 3% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 34.1% | 4.1% | 28.5% | 12.7% | 8.4% | 3.1% | 3.1% | 2.5% | 2.1% | 1.5% |
| Feb 2026 | 36.9% | 6.1% | 25.3% | 11.3% | 9.1% | 2.7% | 2.8% | 2.2% | 2.2% | 1.4% |
| Mar 2026 | 39.1% | 5.8% | 22% | 11.9% | 9.6% | 2.9% | 2.9% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 41.4% | 7.9% | 19.2% | 10.4% | 10.2% | 2.5% | 3.1% | 2% | 2% | 1.4% |
| May 2026 | 43.9% | 8.1% | 17.5% | 11% | 8.8% | 2.6% | 2.7% | 2.2% | 1.8% | 1.3% |
| Jun 2026 | 43.5% | 7.8% | 18.4% | 10.9% | 8.7% | 2.6% | 2.7% | 2.1% | 1.7% | 1.5% |
| Jul 2026 | 42.2% | 16% | 13% | 10.6% | 8.5% | 2.5% | 2.1% | 2.1% | 1.7% | 1.3% |
| Aug 2026 | 44.7% | 12.2% | 13.7% | 11.2% | 9% | 2.7% | 2.2% | 1.8% | 1.5% | 1.2% |
| Sep 2026 | 45.2% | 18.8% | 11.3% | 9.3% | 7.4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.93% |
How has the Later and Planable comparison changed over the last 12 months?
3 findings
- Planable was ahead of Later in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Later’s share of searches among social media management tools worldwide moved from 1.5% to 0.93%, and its estimated monthly branded searches moved from 13.2K to 9.3K.
- Across the 12 months ending September 2026, Planable’s share of searches among social media management tools worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for social media management tools worldwide in September 2026?
2 changes
Later’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026.
Estimated monthly branded searches for Planable worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Later’s and Planable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among social media management tools
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