Brandwave

How popular isLater in search?

In August 2026, there were an estimated 15.6K branded searches for Later worldwide which is down 23.7% over the last 11 months. Later holds 4% estimated Share of Search among social media scheduling tools worldwide and is ranked 6th of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hootsuite32.3%
  2. Buffer28.9%
  3. Sprout Social24.8%
  4. Planoly5%
  5. Loomly4.9%
  6. Later4%
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Which social media scheduling tools compete with Later?

Later against social media scheduling tools worldwide, by month

Share of Search by month for Hootsuite, Buffer, Sprout Social, Planoly, Loomly, Later. The figures are in the table below the chart.

View monthly share of search table
MonthHootsuiteBufferSprout SocialPlanolyLoomlyLater
Oct 202546%7.5%29.1%5.9%7.2%4.2%
Nov 202550.8%6.6%26.4%5.4%6.6%4.2%
Dec 202548.8%9%25.5%6.3%6.3%4.1%
Jan 202652.8%9.1%22.9%5.7%5.7%3.9%
Feb 202650.7%13.2%21.5%5.3%5.3%4%
Mar 202647.3%13%24.4%5%6%4.4%
Apr 202643.6%18%22.1%5.5%6.5%4.3%
May 202642.2%19.1%23.9%4.8%5.7%4.3%
Jun 202641%20.3%23.7%4.7%5.6%4.6%
Jul 202629.5%35.8%22.5%3.8%4.4%4%
Aug 202632.3%28.9%24.8%5%4.9%4%
Sep 2026——————

  1. 1.Hootsuite

    32.3%

    moved from 2nd to 1st · 125K estimated branded searches · -1.1% vs prior month · +2.9 points

  2. 2.Buffer

    28.9%

    moved from 1st to 2nd · 112K estimated branded searches · -27.3% vs prior month · -6.9 points

  3. 3.Sprout Social

    24.8%

    held 3rd · 95.6K estimated branded searches · -0.85% vs prior month · +2.3 points

  4. 4.Planoly

    5%

    moved from 6th to 4th · 19.4K estimated branded searches · +19.4% vs prior month · +1.2 points

  5. 5.Loomly

    4.9%

    moved from 4th to 5th · 18.8K estimated branded searches · -0.48% vs prior month · +0.5 points

  6. 6.Later

    4%

    moved from 5th to 6th · 15.6K estimated branded searches · -8% vs prior month · +0.1 points

Compare search popularity between Later and its closest rivals

How has branded search demand for Later changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Later worldwide fell from 20.4K to 15.6K.
  • Across the 11 months ending August 2026, Later’s estimated Share of Search among social media scheduling tools worldwide held steady, from 4.2% to 4%.

How did search popularity change for social media scheduling tools worldwide in August 2026?

  1. In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%.

  2. In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%.

  3. In August 2026, Sprout Social gained estimated Share of Search among social media scheduling tools worldwide, from 22.5% to 24.8%.

  4. In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 35.8% to 28.9%.

  5. Estimated monthly branded searches for Loomly worldwide fell 46.4% over 11 measured months, from 35K to 18.8K in August 2026.

  6. Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

How is Later measured?

Brandwave collects information about searches that people make online using Later’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • later app
  • later com
  • later influencer marketing
  • later instagram planning
  • later instagram scheduler
  • later instagram scheduling
  • later link in bio
  • later pricing
  • later scheduling app
  • later social media
  • later social media management
  • later social media management tool
  • later social media planning
  • later social media scheduler
  • later social media tool
  • later social scheduling
  • Later.com
  • linkinbio by later
  • linkinbio later

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How the Brand Demand Index is measured

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