Brandwave

How popular isBuffer in search?

In August 2026, there were an estimated 562K branded searches for Buffer worldwide which held steady over the last 11 months. Buffer holds 67.2% estimated Share of Search among social media scheduling tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Buffer67.2%
  2. Hootsuite14.9%
  3. Sprout Social11.4%
  4. Planoly2.3%
  5. Loomly2.2%
  6. Later1.9%
Buffer website (opens in a new tab)

Follow Buffer and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which social media scheduling tools compete with Buffer?

Buffer against social media scheduling tools worldwide, by month

Share of Search by month for Buffer, Hootsuite, Sprout Social, Planoly, Loomly. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuiteSprout SocialPlanolyLoomlyLater
Oct 202556.6%21.6%13.7%2.8%3.4%2%
Nov 202558.6%22.5%11.7%2.4%2.9%1.9%
Dec 202558.7%22.2%11.6%2.9%2.9%1.9%
Jan 202656.4%25.3%11%2.7%2.7%1.9%
Feb 202656.7%25.3%10.7%2.6%2.6%2%
Mar 202659.5%22%11.4%2.3%2.8%2%
Apr 202663.8%19.2%9.8%2.4%2.9%1.9%
May 202665.7%17.9%10.1%2.1%2.4%1.8%
Jun 202662%19.5%11.3%2.3%2.7%2.2%
Jul 202668.7%14.4%11%1.8%2.1%1.9%
Aug 202667.2%14.9%11.4%2.3%2.2%1.9%
Sep 2026——————

  1. 1.Buffer

    67.2%

    Held 1st. 562K estimated branded searches, -6.9% vs prior month. Share -1.5 points.

  2. 2.Hootsuite

    14.9%

    Held 2nd. 125K estimated branded searches, -1.1% vs prior month. Share +0.6 points.

  3. 3.Sprout Social

    11.4%

    Held 3rd. 95.6K estimated branded searches, -0.85% vs prior month. Share +0.5 points.

  4. 4.Planoly

    2.3%

    Moved from 6th to 4th. 19.4K estimated branded searches, +19.4% vs prior month. Share +0.5 points.

  5. 5.Loomly

    2.2%

    Moved from 4th to 5th. 18.8K estimated branded searches, -0.48% vs prior month. Share +0.1 points.

  6. 6.Later

    1.9%

    Moved from 5th to 6th. 15.6K estimated branded searches, -8% vs prior month. Share -0.1 points.

Compare search popularity between Buffer and its closest rivals

How has branded search demand for Buffer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Buffer worldwide held steady, from 586K to 562K.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media scheduling tools worldwide increased from 56.6% to 67.2%.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among social media scheduling tools worldwide peaked at 68.7% in July 2026 and was lowest at 56.4% in January 2026.

How did search popularity change for social media scheduling tools worldwide in August 2026?

  1. In August 2026, Hootsuite gained estimated Share of Search among social media scheduling tools worldwide, from 14.4% to 14.9%.

  2. In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 68.7% to 67.2%.

  3. In August 2026, Planoly rose from 6th to 4th among social media scheduling tools worldwide.

  4. In August 2026, Later fell from 5th to 6th among social media scheduling tools worldwide.

  5. In August 2026, Loomly fell from 4th to 5th among social media scheduling tools worldwide.

  6. Estimated monthly branded searches for Sprout Social worldwide fell 32.5% over 11 measured months, from 142K to 95.6K in August 2026.

Where does Buffer compete?

Buffer is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Social media analytics platforms1st of 752.6%Show ranking
Social media management tools1st of 663.1%Show ranking
Social media management platforms1st of 564.4%Show ranking
Social media scheduling tools1st of 667.2%Shown above
AI social media tools1st of 579.3%Show ranking

How is Buffer measured?

Brandwave collects information about searches that people make online using Buffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • buffer
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer com
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer pricing
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social management
  • buffer social media
  • buffer social media management
  • buffer social media management tool
  • buffer social media marketing
  • buffer social media marketing tool
  • buffer social media scheduling
  • buffer social media tool
  • buffer social tool
  • Buffer.com

Do you work for Buffer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Buffer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free