LinkedIn content tools:Which are most popular?

Name: LinkedIn content tools: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Taplio was the most searched LinkedIn content tool worldwide, accounting for 46.8% of all searches among the 12 tools tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Buffer was mentioned most often, in three of the five answers. Buffer was recommended most often, coming first in two out of three responses that gave a list.

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Top LinkedIn content tools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Buffer was mentioned most often, in three of the five answers. Buffer was recommended most often, coming first in two out of three answers that gave a list. Taplio was second, and AuthoredUp was third. TypeGrow, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Buffer	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Taplio	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Hootsuite	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
AuthoredUp	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Supergrow	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
TypeGrow	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
aiCarousels	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
PostNitro	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kleo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Shield	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
EasyGen	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
RedactAI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Buffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Taplio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hootsuite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AuthoredUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TypeGrow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
aiCarousels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PostNitro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EasyGen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RedactAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about LinkedIn content tools

5 answers

Asked ChatGPT
“What's the best tool for writing LinkedIn posts?”
1. 1Taplio
Asked ChatGPT
“How can I schedule LinkedIn posts and see how they perform?”
1. 1Buffer
2. 2Hootsuite
Asked ChatGPT
“Which AI tool should I use to grow on LinkedIn?”
1. 1Taplio
2. 2AuthoredUp
3. 3Buffer
Searched Google, AI Overview
“linkedin post scheduler”
1. 1Buffer
2. 2Supergrow
Searched Google, AI Overview
“linkedin post generator”
1. 1Hootsuite

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which LinkedIn content tools do people search for most?

This chart shows how often people search Google for each LinkedIn content tool by name. Each line represents a brand's share of searches for all 12 LinkedIn content tools we track, month by month, from English-language searches worldwide.

Share of searches among LinkedIn content tools worldwide, by month

Month	Taplio	TypeGrow	AuthoredUp	Supergrow	aiCarousels	PostNitro	Buffer	Kleo	Shield	EasyGen	RedactAI	Hootsuite
Nov 2025	47.9%	9.5%	7.7%	8.1%	11.7%	5%	1%	1.4%	3.1%	0.45%	3.4%	0.69%
Dec 2025	50.6%	10.1%	8.1%	7.2%	10.1%	3.6%	1.1%	0.98%	3.3%	0.73%	3.6%	0.73%
Jan 2026	47.5%	9.4%	9.4%	8.3%	9.4%	5%	1.3%	1.5%	3.9%	0.45%	2.6%	1.3%
Feb 2026	49%	9.7%	7.8%	8.6%	7.8%	6.5%	1.3%	1.3%	4%	0.7%	2.4%	0.87%
Mar 2026	48.6%	9.6%	7.9%	8.6%	7.9%	6.3%	1.6%	1%	4%	0.37%	3.5%	0.7%
Apr 2026	47.3%	9.4%	7.6%	5.5%	9.4%	7.6%	1.9%	0.92%	4.9%	0.44%	4.2%	0.84%
May 2026	50.1%	10%	8%	8.8%	8%	5.3%	1.6%	0.91%	4.3%	0.72%	1.6%	0.58%
Jun 2026	46.3%	11.3%	9.1%	8.3%	7.5%	5%	1.8%	0.97%	2.2%	5.9%	1%	0.66%
Jul 2026	44.7%	13.3%	8.9%	7.8%	8.9%	4.8%	2.2%	1.2%	2.6%	3.7%	1.2%	0.78%
Aug 2026	46.5%	13.8%	9.2%	8%	9.2%	5%	2.8%	1.8%	1.4%	0.81%	0.81%	0.65%
Sep 2026	42.3%	15.4%	10.3%	7.6%	10.3%	5.6%	2.1%	1.6%	1.4%	1.4%	1.1%	1.1%
Oct 2026	46.8%	13.7%	9%	8.1%	7.6%	6.1%	2.3%	1.7%	1.5%	1.2%	1.2%	0.8%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Taplio	46.8%	9.9K	0%	+4.5 points
2, held 2nd	TypeGrow	13.7%	2.9K	-19.4%	-1.7 points
3, moved from 4th to 3rd	AuthoredUp	9%	1.9K	-20.8%	-1.3 pointsmoved from 4th to 3rd
4, moved from 5th to 4th	Supergrow	8.1%	1.7K	-3.4%	+0.5 pointsmoved from 5th to 4th
5, moved from 3rd to 5th	aiCarousels	7.6%	1.6K	-33.3%	-2.7 pointsmoved from 3rd to 5th
6, held 6th	PostNitro	6.1%	1.3K	0%	+0.6 points
7, held 7th	Buffer	2.3%	480	0%	+0.2 points
8, held 8th	Kleo	1.7%	370	0%	+0.2 points
9, held 9th	Shield	1.5%	310	-6.1%	+0.1 points
10, held 10th	EasyGen	1.2%	260	-18.8%	-0.1 points
11, moved from 12th to 11th	RedactAI	1.2%	260	0%	+0.1 pointsmoved from 12th to 11th
12, moved from 11th to 12th	Hootsuite	0.8%	170	-34.6%	-0.3 pointsmoved from 11th to 12th

1.Taplio
46.8%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +4.5 points.
2.TypeGrow
13.7%
Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.7 points.
3.AuthoredUp
9%
Moved from 4th to 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.3 points.
4.Supergrow
8.1%
Moved from 5th to 4th. 1.7K estimated branded searches, -3.4% vs prior month. Share +0.5 points.
5.aiCarousels
7.6%
Moved from 3rd to 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -2.7 points.
6.PostNitro
6.1%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.
7.Buffer
2.3%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.
8.Kleo
1.7%
Held 8th. 370 estimated branded searches, 0% vs prior month. Share +0.2 points.
9.Shield
1.5%
Held 9th. 310 estimated branded searches, -6.1% vs prior month. Share +0.1 points.
10.EasyGen
1.2%
Held 10th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
11.RedactAI
1.2%
Moved from 12th to 11th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
12.Hootsuite
0.8%
Moved from 11th to 12th. 170 estimated branded searches, -34.6% vs prior month. Share -0.3 points.

Hootsuite sells other things too, so only its searches that name this product count here, like “hootsuite linkedin”.

Which brand is most popular in search among LinkedIn content tools worldwide?

12 brands

In October 2026, Taplio was the most searched among LinkedIn content tools worldwide, with an estimated 9.9K branded searches, 46.8% of all searches for the 12 tracked by the Brandwave Brand Demand Index. TypeGrow is in 2nd place, 33.1 percentage points behind at 13.7%.

Global LinkedIn content tools, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Taplio	47.9% → 46.8%	50.6%Dec 2025	42.3%Sep 2026	1st
TypeGrow	9.5% → 13.7%	15.4%Sep 2026	9.4%Apr 2026	3rd → 2nd
AuthoredUp	7.7% → 9%	10.3%Sep 2026	7.6%Apr 2026	5th → 3rd
Supergrow	8.1%	8.8%May 2026	5.5%Apr 2026	4th
aiCarousels	11.7% → 7.6%	11.7%Nov 2025	7.5%Jun 2026	2nd → 5th
PostNitro	5% → 6.1%	7.6%Apr 2026	3.6%Dec 2025	6th
Buffer	1% → 2.3%	2.8%Aug 2026	1%Nov 2025	10th → 7th
Kleo	1.4% → 1.7%	1.8%Aug 2026	0.91%May 2026	9th → 8th
Shield	3.1% → 1.5%	4.9%Apr 2026	1.4%Aug 2026	8th → 9th
EasyGen	0.45% → 1.2%	5.9%Jun 2026	0.37%Mar 2026	12th → 10th
RedactAI	3.4% → 1.2%	4.2%Apr 2026	0.81%Aug 2026	7th → 11th
Hootsuite	0.69% → 0.8%	1.3%Jan 2026	0.58%May 2026	11th → 12th

Each finding as a sentence

Across the 12 months ending October 2026, Taplio’s share of searches among LinkedIn content tools worldwide decreased from 47.9% to 46.8%.
Across the 12 months ending October 2026, TypeGrow’s share of searches among LinkedIn content tools worldwide increased from 9.5% to 13.7%.
Across the 12 months ending October 2026, AuthoredUp’s share of searches among LinkedIn content tools worldwide increased from 7.7% to 9%.
Across the 12 months ending October 2026, aiCarousels’ share of searches among LinkedIn content tools worldwide decreased from 11.7% to 7.6%.
Across the 12 months ending October 2026, PostNitro’s share of searches among LinkedIn content tools worldwide increased from 5% to 6.1%.
Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide increased from 1% to 2.3%.
Across the 12 months ending October 2026, Shield’s share of searches among LinkedIn content tools worldwide decreased from 3.1% to 1.5%.
Across the 12 months ending October 2026, EasyGen’s share of searches among LinkedIn content tools worldwide increased from 0.45% to 1.2%.
Across the 12 months ending October 2026, RedactAI’s share of searches among LinkedIn content tools worldwide decreased from 3.4% to 1.2%.
Across the 12 months ending October 2026, Taplio’s share of searches among LinkedIn content tools worldwide peaked at 50.6% in December 2025 and was lowest at 42.3% in September 2026.
Across the 12 months ending October 2026, TypeGrow’s share of searches among LinkedIn content tools worldwide peaked at 15.4% in September 2026 and was lowest at 9.4% in April 2026.
Across the 12 months ending October 2026, AuthoredUp’s share of searches among LinkedIn content tools worldwide peaked at 10.3% in September 2026 and was lowest at 7.6% in April 2026.
Across the 12 months ending October 2026, Supergrow’s share of searches among LinkedIn content tools worldwide peaked at 8.8% in May 2026 and was lowest at 5.5% in April 2026.
Across the 12 months ending October 2026, aiCarousels’ share of searches among LinkedIn content tools worldwide peaked at 11.7% in November 2025 and was lowest at 7.5% in June 2026.
Across the 12 months ending October 2026, PostNitro’s share of searches among LinkedIn content tools worldwide peaked at 7.6% in April 2026 and was lowest at 3.6% in December 2025.
Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide peaked at 2.8% in August 2026 and was lowest at 1% in November 2025.
Across the 12 months ending October 2026, Shield’s share of searches among LinkedIn content tools worldwide peaked at 4.9% in April 2026 and was lowest at 1.4% in August 2026.
Across the 12 months ending October 2026, EasyGen’s share of searches among LinkedIn content tools worldwide peaked at 5.9% in June 2026 and was lowest at 0.37% in March 2026.
Across the 12 months ending October 2026, RedactAI’s share of searches among LinkedIn content tools worldwide peaked at 4.2% in April 2026 and was lowest at 0.81% in August 2026.
Across the 12 months ending October 2026, TypeGrow rose from 3rd to 2nd among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, AuthoredUp rose from 5th to 3rd among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, aiCarousels fell from 2nd to 5th among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, Buffer rose from 10th to 7th among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, Kleo rose from 9th to 8th among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, Shield fell from 8th to 9th among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, EasyGen rose from 12th to 10th among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, RedactAI fell from 7th to 11th among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, Hootsuite fell from 11th to 12th among LinkedIn content tools worldwide.
Across the 12 months ending October 2026, Supergrow held steady: its share of searches among LinkedIn content tools worldwide moved less than 0.5 percentage points.

How did search popularity change for LinkedIn content tools worldwide in October 2026?

8 changes

In October 2026, Supergrow overtook aiCarousels to rank 4th among LinkedIn content tools worldwide, with 8.1% of the searches.
In October 2026, Taplio gained share of searches among LinkedIn content tools worldwide, from 42.3% to 46.8%.
In October 2026, PostNitro gained share of searches among LinkedIn content tools worldwide, from 5.6% to 6.1%.
In October 2026, aiCarousels lost share of searches among LinkedIn content tools worldwide, from 10.3% to 7.6%.
In October 2026, TypeGrow lost share of searches among LinkedIn content tools worldwide, from 15.4% to 13.7%.
In October 2026, AuthoredUp lost share of searches among LinkedIn content tools worldwide, from 10.3% to 9%.
In October 2026, RedactAI rose from 12th to 11th among LinkedIn content tools worldwide.
In October 2026, Hootsuite fell from 11th to 12th among LinkedIn content tools worldwide.

How are branded searches counted for LinkedIn content tools?

15 search terms

Each brand's share of searches among LinkedIn content tools comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.