Brandwave

How popular isBuffer?

In October 2026, people searched for Buffer by name about 22,900 times worldwide, about the same as the previous year. These searches made up 2.3% of all global LinkedIn content tool searches, placing Buffer seventh out of 12 tools. When we asked both ChatGPT and Google AI Overviews about LinkedIn content tools, Buffer appeared in three of the five answers and was the most recommended of the 12.

Search and AI answers in October 2026

Buffer is the seventh most searched of 12 competitors and the most recommended in the AI answers we collected.

  1. TaplioShare of searches 46.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. TypeGrowShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AuthoredUpShare of searches 9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. SupergrowShare of searches 8.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. BufferShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+7 more

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Top LinkedIn content tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Buffer is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Taplio2nd
  3. AuthoredUp3rd
  4. Supergrow4th
  5. Hootsuite4th
  6. TypeGrow–
  7. aiCarousels–
  8. PostNitro–
  9. Kleo–
  10. Shield–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Taplio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hootsuite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AuthoredUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Supergrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TypeGrow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • aiCarousels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PostNitro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about LinkedIn content tools

5 answers

  • Asked ChatGPT

    “What's the best tool for writing LinkedIn posts?”

    1. 1Taplio

  • Asked ChatGPT

    “How can I schedule LinkedIn posts and see how they perform?”

    1. 1Buffer
    2. 2Hootsuite

  • Asked ChatGPT

    “Which AI tool should I use to grow on LinkedIn?”

    1. 1Taplio
    2. 2AuthoredUp
    3. 3Buffer

  • Searched Google, AI Overview

    “linkedin post scheduler”

    1. 1Buffer
    2. 2Supergrow

  • Searched Google, AI Overview

    “linkedin post generator”

    1. 1Hootsuite

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Buffer compared with other LinkedIn content tools worldwide?

Buffer against LinkedIn content tools worldwide, by month

Share of searches by month for Taplio, TypeGrow, AuthoredUp, Supergrow, aiCarousels, PostNitro, Buffer. The figures are in the table below the chart.

View monthly share of searches table
MonthTaplioTypeGrowAuthoredUpSupergrowaiCarouselsPostNitroBufferKleoShieldEasyGenRedactAIHootsuite
Nov 202547.9%9.5%7.7%8.1%11.7%5%1%1.4%3.1%0.45%3.4%0.69%
Dec 202550.6%10.1%8.1%7.2%10.1%3.6%1.1%0.98%3.3%0.73%3.6%0.73%
Jan 202647.5%9.4%9.4%8.3%9.4%5%1.3%1.5%3.9%0.45%2.6%1.3%
Feb 202649%9.7%7.8%8.6%7.8%6.5%1.3%1.3%4%0.7%2.4%0.87%
Mar 202648.6%9.6%7.9%8.6%7.9%6.3%1.6%1%4%0.37%3.5%0.7%
Apr 202647.3%9.4%7.6%5.5%9.4%7.6%1.9%0.92%4.9%0.44%4.2%0.84%
May 202650.1%10%8%8.8%8%5.3%1.6%0.91%4.3%0.72%1.6%0.58%
Jun 202646.3%11.3%9.1%8.3%7.5%5%1.8%0.97%2.2%5.9%1%0.66%
Jul 202644.7%13.3%8.9%7.8%8.9%4.8%2.2%1.2%2.6%3.7%1.2%0.78%
Aug 202646.5%13.8%9.2%8%9.2%5%2.8%1.8%1.4%0.81%0.81%0.65%
Sep 202642.3%15.4%10.3%7.6%10.3%5.6%2.1%1.6%1.4%1.4%1.1%1.1%
Oct 202646.8%13.7%9%8.1%7.6%6.1%2.3%1.7%1.5%1.2%1.2%0.8%

  1. 1.Taplio

    46.8%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.TypeGrow

    13.7%

    Held 2nd. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.7 points.

  3. 3.AuthoredUp

    9%

    Moved from 4th to 3rd. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.3 points.

  4. 4.Supergrow

    8.1%

    Moved from 5th to 4th. 1.7K estimated branded searches, -3.4% vs prior month. Share +0.5 points.

  5. 5.aiCarousels

    7.6%

    Moved from 3rd to 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -2.7 points.

  6. 6.PostNitro

    6.1%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Buffer

    2.3%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Kleo

    1.7%

    Held 8th. 370 estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Shield

    1.5%

    Held 9th. 310 estimated branded searches, -6.1% vs prior month. Share +0.1 points.

  10. 10.EasyGen

    1.2%

    Held 10th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  11. 11.RedactAI

    1.2%

    Moved from 12th to 11th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Hootsuite

    0.8%

    Moved from 11th to 12th. 170 estimated branded searches, -34.6% vs prior month. Share -0.3 points.

Hootsuite sells other things too, so only its searches that name this product count here, like “hootsuite linkedin”.

Compare popularity between Buffer and its closest rivals

Every comparison with Buffer

38 comparisons

How has branded search demand for Buffer changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Buffer worldwide held steady, from 21.9K to 22.9K.
  • Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide increased from 1% to 2.3%.
  • Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide peaked at 2.8% in August 2026 and was lowest at 1% in November 2025.
  • Across the 12 months ending October 2026, Buffer rose from 10th to 7th among LinkedIn content tools worldwide.

How did search popularity change for LinkedIn content tools worldwide in October 2026?

6 changes

  1. In October 2026, Supergrow overtook aiCarousels to rank 4th among LinkedIn content tools worldwide, with 8.1% of the searches.

  2. In October 2026, Taplio gained share of searches among LinkedIn content tools worldwide, from 42.3% to 46.8%.

  3. In October 2026, PostNitro gained share of searches among LinkedIn content tools worldwide, from 5.6% to 6.1%.

  4. In October 2026, aiCarousels lost share of searches among LinkedIn content tools worldwide, from 10.3% to 7.6%.

  5. In October 2026, TypeGrow lost share of searches among LinkedIn content tools worldwide, from 15.4% to 13.7%.

  6. In October 2026, AuthoredUp lost share of searches among LinkedIn content tools worldwide, from 10.3% to 9%.

How are Buffer’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Buffer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buffer ai
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social media
  • buffer social media management
  • buffer social media scheduling

Do you work for Buffer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Buffer compete?

Buffer is ranked by how often people search for it in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Content repurposing platforms5th of 80.22%Show ranking
Social media scheduling tools5th of 82.4%Show ranking
Social media management tools5th of 102.5%Show ranking
Social media analytics platforms4th of 82.8%Show ranking
AI social media tools3rd of 83.2%Show ranking
Content distribution platforms4th of 62%Show ranking
LinkedIn content tools7th of 122.3%Shown above
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Is Buffer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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