Buffer vs Taboola:Which is more popular?
In September 2026, Taboola had more branded searches than Buffer among content distribution platforms worldwide. Taboola had about 49,500 branded searches, while Buffer had 2,450. Taboola made up 40.5% of all content distribution platform searches we track, and Buffer accounted for 2%. When we asked ChatGPT and Google AI Overviews about content distribution platforms, Buffer and Taboola each appeared in three of the five answers. Buffer and Taboola were each mentioned first in two of the four answers.
Who do people search for more?
Taboola, about 20 searches for every 1 for Buffer
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top content distribution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Taboola was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Buffer and Taboola were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Taboola3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Outbrain3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nativo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sharethrough1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zemanta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about content distribution platforms
5 answers
Asked ChatGPT
“Which content distribution platform should I use?”
Asked ChatGPT
“What are the best content distribution platforms?”
Asked ChatGPT
“What's the best content distribution platform for sponsored content placement?”
Searched Google, AI Overview
“content distribution platform”
Searched Google, AI Overview
“native advertising platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Buffer or Taboola more popular in search?
This chart shows how often people search Google for Buffer and Taboola by name. Each line represents a brand's share of searches for all six content distribution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Taboola, Buffer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nativo | Taboola | Outbrain | Buffer | Sharethrough | Zemanta |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 42.7% | 10.4% | 2.1% | 1.1% | 0.92% |
| Nov 2025 | 42.9% | 42.9% | 10.5% | 1.8% | 0.92% | 0.92% |
| Dec 2025 | 47.5% | 38.9% | 9.5% | 2.1% | 1% | 1% |
| Jan 2026 | 52.3% | 35% | 8.5% | 2.4% | 0.92% | 0.92% |
| Feb 2026 | 52.5% | 35.1% | 8.6% | 2.2% | 0.92% | 0.71% |
| Mar 2026 | 47% | 38.5% | 9.4% | 3.3% | 1% | 0.78% |
| Apr 2026 | 47% | 38.5% | 9.4% | 3.4% | 1% | 0.68% |
| May 2026 | 48.3% | 39.5% | 7.9% | 3% | 0.8% | 0.57% |
| Jun 2026 | 48.6% | 39.7% | 7.9% | 2.5% | 0.71% | 0.58% |
| Jul 2026 | 48.7% | 39.9% | 8% | 2.3% | 0.71% | 0.48% |
| Aug 2026 | 49.4% | 40.4% | 6.6% | 2.3% | 0.82% | 0.39% |
| Sep 2026 | 49.5% | 40.5% | 6.6% | 2% | 0.82% | 0.48% |
How has the Buffer and Taboola comparison changed over the last 12 months?
3 findings
- Taboola was ahead of Buffer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buffer’s share of searches among content distribution platforms worldwide moved from 2.1% to 2%, and its estimated monthly branded searches moved from 3K to 2.5K.
- Across the 12 months ending September 2026, Taboola’s share of searches among content distribution platforms worldwide moved from 42.7% to 40.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for content distribution platforms worldwide in September 2026?
2 changes
Taboola’s share of searches among content distribution platforms worldwide has gained ground for 3 months in a row, from 39.7% to 40.5% in September 2026.
Estimated monthly branded searches for Buffer worldwide fell 19.4% over 12 measured months, from 3K to 2.5K in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Buffer’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among content distribution platforms
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