How popular isTaboola in search?
In August 2026, there were an estimated 49.5K branded searches for Taboola worldwide which is down 18.2% over the last 11 months. Taboola holds 38.1% estimated Share of Search among native advertising platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nativo46.6%
Taboola38.1%- MGID7.6%
Outbrain6.2%- Revcontent1.5%
- Adblade—
Follow Taboola and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Taboola compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Native advertising platforms | 2nd of 6 | 38.1% | Shown below |
| Content distribution platforms | 2nd of 5 | 41.4% | Show ranking |
| Retargeting platforms | 1st of 6 | 43.1% | Show ranking |
Which native advertising platforms compete with Taboola?
Share of Search by month for Nativo, Taboola, MGID, Outbrain. The figures are in the table below the chart.
View monthly share of search table
| Month | Nativo | Taboola | MGID | Outbrain | Revcontent | Adblade |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 40.3% | 8.1% | 9.8% | 1.6% | — |
| Nov 2025 | 40.3% | 40.3% | 8.1% | 9.8% | 1.6% | — |
| Dec 2025 | 41.4% | 33.9% | 15.2% | 8.3% | 1.3% | — |
| Jan 2026 | 41.5% | 27.7% | 22.7% | 6.8% | 1.3% | — |
| Feb 2026 | 45% | 30.1% | 16.5% | 7.4% | 1.2% | — |
| Mar 2026 | 39.9% | 32.7% | 17.9% | 8% | 1.6% | — |
| Apr 2026 | 45.2% | 37% | 7.4% | 9% | 1.4% | — |
| May 2026 | 45.2% | 37% | 9% | 7.4% | 1.4% | — |
| Jun 2026 | 46% | 37.7% | 7.5% | 7.5% | 1.2% | — |
| Jul 2026 | 45.3% | 37.1% | 9.1% | 7.4% | 1.2% | — |
| Aug 2026 | 46.6% | 38.1% | 7.6% | 6.2% | 1.5% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 60.5K | 0% | +1.3 points | |
| 2, held 2nd | 38.1% | 49.5K | 0% | +1.1 points | |
| 3, held 3rd | 7.6% | 9.9K | -18.2% | -1.4 points | |
| 4, held 4th | 6.2% | 8.1K | -18.2% | -1.2 points | |
| 5, held 5th | 1.5% | 1.9K | +18.8% | +0.3 points | |
| —, not measured this month | — | — | — | — |
1.
Nativo46.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
Taboola38.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
3.MGID
7.6%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.
Outbrain6.2%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
1.5%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.3 points.
—.Adblade
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Taboola and its closest rivals
How has branded search demand for Taboola changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Taboola worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide decreased from 40.3% to 38.1%.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among native advertising platforms worldwide peaked at 40.3% in October 2025 and was lowest at 27.7% in January 2026.
How did search popularity change for native advertising platforms worldwide in August 2026?
5 changes
In August 2026, Nativo gained estimated Share of Search among native advertising platforms worldwide, from 45.3% to 46.6%.
In August 2026, Taboola gained estimated Share of Search among native advertising platforms worldwide, from 37.1% to 38.1%.
In August 2026, MGID lost estimated Share of Search among native advertising platforms worldwide, from 9.1% to 7.6%.
In August 2026, Outbrain lost estimated Share of Search among native advertising platforms worldwide, from 7.4% to 6.2%.
Estimated monthly branded searches for Revcontent worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is Taboola measured?
Brandwave collects information about searches that people make online using Taboola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- taboola
Do you work for Taboola? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Taboola your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.