Perfect Audience vs Taboola:Which is more popular by branded search?

Name: Perfect Audience vs Taboola: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Taboola had more branded searches than Perfect Audience among retargeting platforms worldwide. Taboola was estimated to have 49.5K branded searches compared to Perfect Audience’s 140, and held a 43.1% Share of Search versus Perfect Audience’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among retargeting platforms worldwide in August 2026Which is more popular in search, Perfect Audience or Taboola?

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Which is more popular in search, Perfect Audience or Taboola?

Compare the retargeting platforms brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Perfect Audience and Taboola among retargeting platforms worldwide, by month

Month	Taboola	Criteo	RTB House	Outbrain	AdRoll	Perfect Audience
Oct 2025	38%	38.6%	7.6%	9.3%	6.4%	0.11%
Nov 2025	41.9%	35%	6.9%	10.3%	5.8%	0.15%
Dec 2025	42%	35%	6.9%	10.3%	5.8%	0.12%
Jan 2026	37.9%	38.6%	7.6%	9.3%	6.4%	0.16%
Feb 2026	37.9%	38.6%	7.6%	9.3%	6.5%	0.13%
Mar 2026	37.9%	38.6%	7.6%	9.3%	6.6%	0.16%
Apr 2026	38.4%	39.1%	7.7%	9.4%	5.4%	0.11%
May 2026	43.1%	36%	7.1%	8.6%	5.1%	0.15%
Jun 2026	40%	40.7%	6.5%	8%	4.6%	0.14%
Jul 2026	40%	40.7%	6.5%	8%	4.7%	0.09%
Aug 2026	43.1%	36.1%	8.6%	7.1%	5%	0.12%
Sep 2026	—	—	—	—	—	—

How has the Perfect Audience and Taboola comparison changed over the last 12 months?

3 findings

Taboola was ahead of Perfect Audience in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Perfect Audience’s estimated Share of Search among retargeting platforms worldwide moved from 0.11% to 0.12%, and its estimated monthly branded searches moved from 170 to 140.
Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide moved from 38% to 43.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for retargeting platforms worldwide in August 2026?

2 changes

In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.
Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Perfect Audience’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.