Brandwave

How popular isTaboola in search?

In August 2026, there were an estimated 49.5K branded searches for Taboola worldwide which is down 18.2% over the last 11 months. Taboola holds 43.1% estimated Share of Search among retargeting platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Taboola43.1%
  2. Criteo36.1%
  3. RTB House8.6%
  4. Outbrain7.1%
  5. AdRoll5%
  6. Perfect Audience0.12%
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Which retargeting platforms compete with Taboola?

Taboola against retargeting platforms worldwide, by month

Share of Search by month for Taboola, Criteo, RTB House, Outbrain, AdRoll. The figures are in the table below the chart.

View monthly share of search table
MonthTaboolaCriteoRTB HouseOutbrainAdRollPerfect Audience
Oct 202538%38.6%7.6%9.3%6.4%0.11%
Nov 202541.9%35%6.9%10.3%5.8%0.15%
Dec 202542%35%6.9%10.3%5.8%0.12%
Jan 202637.9%38.6%7.6%9.3%6.4%0.16%
Feb 202637.9%38.6%7.6%9.3%6.5%0.13%
Mar 202637.9%38.6%7.6%9.3%6.6%0.16%
Apr 202638.4%39.1%7.7%9.4%5.4%0.11%
May 202643.1%36%7.1%8.6%5.1%0.15%
Jun 202640%40.7%6.5%8%4.6%0.14%
Jul 202640%40.7%6.5%8%4.7%0.09%
Aug 202643.1%36.1%8.6%7.1%5%0.12%
Sep 2026——————

  1. 1.Taboola

    43.1%

    Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Criteo

    36.1%

    Moved from 1st to 2nd. 41.4K estimated branded searches, -17.8% vs prior month. Share -4.6 points.

  3. 3.RTB House

    8.6%

    Moved from 4th to 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  4. 4.Outbrain

    7.1%

    Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.AdRoll

    5%

    Held 5th. 5.8K estimated branded searches, -0.86% vs prior month. Share +0.3 points.

  6. 6.Perfect Audience

    0.12%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare search popularity between Taboola and its closest rivals

Every comparison with Taboola

How has branded search demand for Taboola changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Taboola worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide increased from 38% to 43.1%.
  • Across the 11 months ending August 2026, Taboola’s estimated Share of Search among retargeting platforms worldwide peaked at 43.1% in May 2026 and was lowest at 37.9% in March 2026.
  • Across the 11 months ending August 2026, Taboola rose from 2nd to 1st among retargeting platforms worldwide.

How did search popularity change for retargeting platforms worldwide in August 2026?

  1. In August 2026, Taboola overtook Criteo to take the highest estimated Share of Search among retargeting platforms worldwide, at 43.1%.

  2. In August 2026, RTB House overtook Outbrain to rank 3rd among retargeting platforms worldwide, at 8.6%.

  3. In August 2026, Criteo lost estimated Share of Search among retargeting platforms worldwide, from 40.7% to 36.1%.

  4. In August 2026, Outbrain lost estimated Share of Search among retargeting platforms worldwide, from 8% to 7.1%.

  5. Estimated monthly branded searches for AdRoll worldwide fell 43.6% over 11 measured months, from 10.3K to 5.8K in August 2026.

  6. Estimated monthly branded searches for Perfect Audience worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

Where does Taboola compete?

Taboola is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Native advertising platforms2nd of 638.1%Show ranking
Content distribution platforms2nd of 541.4%Show ranking
Retargeting platforms1st of 643.1%Shown above

How is Taboola measured?

Brandwave collects information about searches that people make online using Taboola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • taboola

Do you work for Taboola? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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