Sharethrough vs Taboola:Which is more popular by branded search?
In August 2026, Taboola had more branded searches than Sharethrough among content distribution platforms worldwide. Taboola was estimated to have 49.5K branded searches compared to Sharethrough’s 1K, and held a 41.4% Share of Search versus Sharethrough’s 0.84%. These are worldwide searches for English-language branded terms.
Follow Sharethrough vs Taboola and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Sharethrough or Taboola?
Compare the networks that place sponsored content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Taboola, Sharethrough. The figures are in the table below the chart.
View monthly share of search table
| Month | Nativo | Taboola | Outbrain | Sharethrough | Zemanta |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 43.6% | 10.7% | 1.2% | 0.94% |
| Nov 2025 | 43.7% | 43.7% | 10.7% | 0.94% | 0.94% |
| Dec 2025 | 48.5% | 39.7% | 9.7% | 1% | 1% |
| Jan 2026 | 53.5% | 35.8% | 8.8% | 0.94% | 0.94% |
| Feb 2026 | 53.7% | 35.9% | 8.8% | 0.94% | 0.73% |
| Mar 2026 | 48.6% | 39.8% | 9.7% | 1% | 0.8% |
| Apr 2026 | 48.7% | 39.8% | 9.7% | 1% | 0.71% |
| May 2026 | 49.7% | 40.7% | 8.1% | 0.82% | 0.59% |
| Jun 2026 | 49.8% | 40.7% | 8.1% | 0.72% | 0.59% |
| Jul 2026 | 49.8% | 40.8% | 8.2% | 0.73% | 0.49% |
| Aug 2026 | 50.6% | 41.4% | 6.8% | 0.84% | 0.4% |
| Sep 2026 | — | — | — | — | — |
How has the Sharethrough and Taboola comparison changed over the last 12 months?
3 findings
- Taboola was ahead of Sharethrough in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sharethrough’s estimated Share of Search among content distribution platforms worldwide moved from 1.2% to 0.84%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 11 months ending August 2026, Taboola’s estimated Share of Search among content distribution platforms worldwide moved from 43.6% to 41.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for content distribution platforms worldwide in August 2026?
2 changes
In August 2026, Taboola gained estimated Share of Search among content distribution platforms worldwide, from 40.8% to 41.4%.
Estimated monthly branded searches for Sharethrough worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sharethrough’s and Taboola’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sharethrough
1 branded search term
- sharethrough
Taboola
1 branded search term
- taboola
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.