Brandwave

Buffer vs Postwise:Which is more popular by branded search?

In August 2026, Buffer had more branded searches than Postwise among AI social media tools worldwide. Buffer was estimated to have 562K branded searches compared to Postwise’s 480, and held a 79.3% Share of Search versus Postwise’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among AI social media tools worldwide in August 2026Which is more popular in search, Buffer or Postwise?
Buffer79.3%562K searches
vs
Postwise0.07%480 searches
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Which is more popular in search, Buffer or Postwise?

Compare the AI tools used to plan and write social posts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Buffer and Postwise among AI social media tools worldwide, by month

Share of Search by month for Buffer, Postwise. The figures are in the table below the chart.

View monthly share of search table
MonthBufferHootsuitePredis.aiOcoyaPostwise
Oct 202569.4%26.5%3.2%0.78%0.12%
Nov 202569.4%26.6%3.2%0.65%0.12%
Dec 202569.7%26.4%3.2%0.63%0.13%
Jan 202666%29.6%3.7%0.6%0.11%
Feb 202665.8%29.3%4.3%0.57%0.11%
Mar 202669.7%25.8%3.8%0.61%0.11%
Apr 202673.2%22.1%3.9%0.77%0.1%
May 202675.6%20.6%3.3%0.53%0.07%
Jun 202673.3%23.1%3%0.49%0.08%
Jul 202680.2%16.8%2.4%0.58%0.06%
Aug 202679.3%17.6%2.6%0.51%0.07%
Sep 2026—————

How has the Buffer and Postwise comparison changed over the last 12 months?

  • Buffer was ahead of Postwise in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Buffer’s estimated Share of Search among AI social media tools worldwide moved from 69.4% to 79.3%, and its estimated monthly branded searches moved from 586K to 562K.
  • Across the 11 months ending August 2026, Postwise’s estimated Share of Search among AI social media tools worldwide moved from 0.12% to 0.07%, and its estimated monthly branded searches moved from 1K to 480.

How did search popularity change for AI social media tools worldwide in August 2026?

  1. In August 2026, Buffer lost estimated Share of Search among AI social media tools worldwide, from 80.2% to 79.3%.

  2. Estimated monthly branded searches for Postwise worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Buffer’s and Postwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buffer

24 branded search terms

  • buffer
  • buffer app for instagram
  • buffer app instagram
  • buffer app twitter
  • buffer com
  • buffer for instagram
  • buffer for twitter
  • buffer instagram scheduling
  • buffer linkedin
  • buffer linkedin scheduling
  • buffer pricing
  • buffer publish
  • buffer scheduling tool
  • buffer social
  • buffer social management
  • buffer social media
  • buffer social media management
  • buffer social media management tool
  • buffer social media marketing
  • buffer social media marketing tool
  • buffer social media scheduling
  • buffer social media tool
  • buffer social tool
  • Buffer.com

Postwise

1 branded search term

  • postwise

How the Brand Demand Index is measured

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