Buffer vs Taplio:Which is more popular?
In October 2026, Taplio had more branded searches than Buffer among LinkedIn content tools worldwide. Taplio had about 9,900 branded searches, while Buffer had 480. Taplio made up 46.8% of all LinkedIn content tool searches we track, and Buffer accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about LinkedIn content tools, Buffer appeared in three of the five answers and Taplio in two. Buffer was mentioned before Taplio in two out of three answers.
Who do people search for more?
Taplio, about 21 searches for every 1 for Buffer
Who does AI mention more?
Buffer, mentioned in 3 of 5 answers, Taplio in 2
Who does AI recommend more?
Buffer, named ahead of Taplio in 2 of 3 answers
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Top LinkedIn content tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Taplio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buffer was listed before Taplio in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buffer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Taplio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hootsuite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AuthoredUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Supergrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TypeGrow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
aiCarousels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PostNitro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kleo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about LinkedIn content tools
5 answers
Asked ChatGPT
“What's the best tool for writing LinkedIn posts?”
Asked ChatGPT
“How can I schedule LinkedIn posts and see how they perform?”
Asked ChatGPT
“Which AI tool should I use to grow on LinkedIn?”
Searched Google, AI Overview
“linkedin post scheduler”
Searched Google, AI Overview
“linkedin post generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Buffer or Taplio more popular in search?
This chart shows how often people search Google for Buffer and Taplio by name. Each line represents a brand's share of searches for all 12 LinkedIn content tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Taplio, Buffer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taplio | TypeGrow | AuthoredUp | Supergrow | aiCarousels | PostNitro | Buffer | Kleo | Shield | EasyGen | RedactAI | Hootsuite |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.9% | 9.5% | 7.7% | 8.1% | 11.7% | 5% | 1% | 1.4% | 3.1% | 0.45% | 3.4% | 0.69% |
| Dec 2025 | 50.6% | 10.1% | 8.1% | 7.2% | 10.1% | 3.6% | 1.1% | 0.98% | 3.3% | 0.73% | 3.6% | 0.73% |
| Jan 2026 | 47.5% | 9.4% | 9.4% | 8.3% | 9.4% | 5% | 1.3% | 1.5% | 3.9% | 0.45% | 2.6% | 1.3% |
| Feb 2026 | 49% | 9.7% | 7.8% | 8.6% | 7.8% | 6.5% | 1.3% | 1.3% | 4% | 0.7% | 2.4% | 0.87% |
| Mar 2026 | 48.6% | 9.6% | 7.9% | 8.6% | 7.9% | 6.3% | 1.6% | 1% | 4% | 0.37% | 3.5% | 0.7% |
| Apr 2026 | 47.3% | 9.4% | 7.6% | 5.5% | 9.4% | 7.6% | 1.9% | 0.92% | 4.9% | 0.44% | 4.2% | 0.84% |
| May 2026 | 50.1% | 10% | 8% | 8.8% | 8% | 5.3% | 1.6% | 0.91% | 4.3% | 0.72% | 1.6% | 0.58% |
| Jun 2026 | 46.3% | 11.3% | 9.1% | 8.3% | 7.5% | 5% | 1.8% | 0.97% | 2.2% | 5.9% | 1% | 0.66% |
| Jul 2026 | 44.7% | 13.3% | 8.9% | 7.8% | 8.9% | 4.8% | 2.2% | 1.2% | 2.6% | 3.7% | 1.2% | 0.78% |
| Aug 2026 | 46.5% | 13.8% | 9.2% | 8% | 9.2% | 5% | 2.8% | 1.8% | 1.4% | 0.81% | 0.81% | 0.65% |
| Sep 2026 | 42.3% | 15.4% | 10.3% | 7.6% | 10.3% | 5.6% | 2.1% | 1.6% | 1.4% | 1.4% | 1.1% | 1.1% |
| Oct 2026 | 46.8% | 13.7% | 9% | 8.1% | 7.6% | 6.1% | 2.3% | 1.7% | 1.5% | 1.2% | 1.2% | 0.8% |
How has branded search for Buffer and Taplio changed worldwide over the last 12 months?
3 findings
- Taplio was ahead of Buffer in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Buffer’s share of searches among LinkedIn content tools worldwide moved from 1% to 2.3%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 12 months ending October 2026, Taplio’s share of searches among LinkedIn content tools worldwide moved from 47.9% to 46.8%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for LinkedIn content tools worldwide in October 2026?
2 changes
In October 2026, Taplio gained share of searches among LinkedIn content tools worldwide, from 42.3% to 46.8%.
Estimated monthly branded searches for Buffer worldwide rose 23.1% over 12 measured months, from 390 to 480 in October 2026.
How are Buffer’s and Taplio’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buffer’s and Taplio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among LinkedIn content tools
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