Brandwave

Agorapulse vs Later:Which is more popular?

In September 2026, Agorapulse had more branded searches than Later among social media management tools worldwide. Agorapulse had about 18,100 branded searches, while Later had 9,280. Agorapulse made up 1.8% of all social media management tool searches we track, and Later accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about social media management tools, Agorapulse appeared in three of the five answers and Later in two. Agorapulse and Later were each mentioned first in two of the four answers.

Among social media management tools worldwide in September 2026

Who do people search for more?

Agorapulse, about 2 searches for every 1 for Later

Agorapulse 18.1K searchesLater 9.3K searches

Who does AI mention more?

Agorapulse, mentioned in 3 of 5 answers, Later in 2

Agorapulse in 3 of 5Later in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Agorapulse first in 2Later first in 2

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Agorapulse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Later was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Agorapulse and Later were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Metricool4th
  5. Agorapulse5th
  6. Later6th
  7. Planable7th
  8. Sprinklr8th
  9. Loomly–
  10. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Agorapulse or Later more popular in search?

This chart shows how often people search Google for Agorapulse and Later by name. Each line represents a brand's share of searches for all ten social media management tools we track, month by month, from English-language searches worldwide.

Agorapulse and Later among social media management tools worldwide, by month

Share of searches by month for Agorapulse, Later. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuiteSprout SocialSprinklrPlanableLoomlyAgorapulseSocialPilotLater
Oct 202534.2%3.1%23.5%15.5%10.3%3.1%3.8%2.5%2.5%1.5%
Nov 202536.9%2.7%25.3%13.7%9%2.7%3.4%2.7%2.2%1.5%
Dec 202539.8%3.2%22.4%12.2%9.8%2.9%3%2.9%2.4%1.3%
Jan 202634.1%4.1%28.5%12.7%8.4%3.1%3.1%2.5%2.1%1.5%
Feb 202636.9%6.1%25.3%11.3%9.1%2.7%2.8%2.2%2.2%1.4%
Mar 202639.1%5.8%22%11.9%9.6%2.9%2.9%2.4%1.9%1.5%
Apr 202641.4%7.9%19.2%10.4%10.2%2.5%3.1%2%2%1.4%
May 202643.9%8.1%17.5%11%8.8%2.6%2.7%2.2%1.8%1.3%
Jun 202643.5%7.8%18.4%10.9%8.7%2.6%2.7%2.1%1.7%1.5%
Jul 202642.2%16%13%10.6%8.5%2.5%2.1%2.1%1.7%1.3%
Aug 202644.7%12.2%13.7%11.2%9%2.7%2.2%1.8%1.5%1.2%
Sep 202645.2%18.8%11.3%9.3%7.4%2.2%1.8%1.8%1.2%0.93%

How has the Agorapulse and Later comparison changed over the last 12 months?

3 findings

How did search popularity change for social media management tools worldwide in September 2026?

2 changes

  1. Later’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026.

  2. Estimated monthly branded searches for Agorapulse worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Agorapulse’s and Later’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Agorapulse

2 branded search terms

  • agorapulse
  • agorapulse social media

Later

10 branded search terms

  • later app
  • later influencer marketing
  • later instagram planning
  • later instagram scheduler
  • later instagram scheduling
  • later scheduling app
  • later social media
  • later social scheduling
  • linkinbio by later
  • linkinbio later

How the Brand Demand Index is measured

Other head-to-heads among social media management tools

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