Later vs Sprinklr:Which is more popular by branded search?
In August 2026, Sprinklr had more branded searches than Later among social media management tools worldwide. Sprinklr was estimated to have 74K branded searches compared to Later’s 15.6K, and held an 8.3% Share of Search versus Later’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Later or Sprinklr?
Compare the social media management tools brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sprinklr, Later. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Hootsuite | Sprout Social | Sprinklr | SocialPilot | Later |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 20.5% | 13% | 8.3% | 2.5% | 1.9% |
| Nov 2025 | 55.9% | 21.5% | 11.2% | 7.1% | 2.6% | 1.8% |
| Dec 2025 | 55.4% | 20.9% | 10.9% | 8.5% | 2.5% | 1.8% |
| Jan 2026 | 54.4% | 24.4% | 10.6% | 6.8% | 2% | 1.8% |
| Feb 2026 | 53.8% | 24% | 10.2% | 7.8% | 2.3% | 1.9% |
| Mar 2026 | 55.9% | 20.7% | 10.7% | 8.3% | 2.5% | 1.9% |
| Apr 2026 | 60.1% | 18.1% | 9.2% | 8.7% | 2.1% | 1.8% |
| May 2026 | 62.2% | 16.9% | 9.6% | 7.3% | 2.2% | 1.7% |
| Jun 2026 | 58.4% | 18.4% | 10.6% | 8.1% | 2.4% | 2.1% |
| Jul 2026 | 64.5% | 13.5% | 10.3% | 7.9% | 1.9% | 1.8% |
| Aug 2026 | 63.1% | 14% | 10.7% | 8.3% | 2% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Later and Sprinklr comparison changed over the last 12 months?
3 findings
- Sprinklr was ahead of Later in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Later’s estimated Share of Search among social media management tools worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 20.4K to 15.6K.
- Across the 11 months ending August 2026, Sprinklr’s estimated Share of Search among social media management tools worldwide held steady at 8.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for social media management tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Later’s and Sprinklr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Later
19 branded search terms
- later app
- later com
- later influencer marketing
- later instagram planning
- later instagram scheduler
- later instagram scheduling
- later link in bio
- later pricing
- later scheduling app
- later social media
- later social media management
- later social media management tool
- later social media planning
- later social media scheduler
- later social media tool
- later social scheduling
- Later.com
- linkinbio by later
- linkinbio later
Sprinklr
1 branded search term
- sprinklr
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.