Hootsuite vs Metricool:Which is more popular?
In September 2026, Metricool had more branded searches than Hootsuite among social media management tools worldwide. Metricool had about 451,000 branded searches, while Hootsuite had 113,000. Metricool made up 45.2% of all social media management tool searches we track, and Hootsuite accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about social media management tools, Hootsuite appeared in four of the five answers and Metricool in three. Hootsuite and Metricool were each mentioned first in two of the four answers.
Who do people search for more?
Metricool, about 4 searches for every 1 for Hootsuite
Who does AI mention more?
Hootsuite, mentioned in 4 of 5 answers, Metricool in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top social media management tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hootsuite and Metricool were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Buffer1st
Sprout Social2nd- Hootsuite3rd
- Metricool4th
Agorapulse5th
Later6th
Planable7th
Sprinklr8th
Loomly–
SocialPilot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about social media management tools
5 answers
Asked ChatGPT
“Which social media management tool should I use?”
Asked ChatGPT
“What are the best social media management tools?”
Asked ChatGPT
“What's the best social media management tool for a marketing team?”
Searched Google, AI Overview
“social media management tools”
Searched Google, AI Overview
“schedule instagram posts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hootsuite or Metricool more popular in search?
This chart shows how often people search Google for Hootsuite and Metricool by name. Each line represents a brand's share of searches for all ten social media management tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Metricool, Hootsuite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Sprinklr | Planable | Loomly | Agorapulse | SocialPilot | Later |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 3.1% | 23.5% | 15.5% | 10.3% | 3.1% | 3.8% | 2.5% | 2.5% | 1.5% |
| Nov 2025 | 36.9% | 2.7% | 25.3% | 13.7% | 9% | 2.7% | 3.4% | 2.7% | 2.2% | 1.5% |
| Dec 2025 | 39.8% | 3.2% | 22.4% | 12.2% | 9.8% | 2.9% | 3% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 34.1% | 4.1% | 28.5% | 12.7% | 8.4% | 3.1% | 3.1% | 2.5% | 2.1% | 1.5% |
| Feb 2026 | 36.9% | 6.1% | 25.3% | 11.3% | 9.1% | 2.7% | 2.8% | 2.2% | 2.2% | 1.4% |
| Mar 2026 | 39.1% | 5.8% | 22% | 11.9% | 9.6% | 2.9% | 2.9% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 41.4% | 7.9% | 19.2% | 10.4% | 10.2% | 2.5% | 3.1% | 2% | 2% | 1.4% |
| May 2026 | 43.9% | 8.1% | 17.5% | 11% | 8.8% | 2.6% | 2.7% | 2.2% | 1.8% | 1.3% |
| Jun 2026 | 43.5% | 7.8% | 18.4% | 10.9% | 8.7% | 2.6% | 2.7% | 2.1% | 1.7% | 1.5% |
| Jul 2026 | 42.2% | 16% | 13% | 10.6% | 8.5% | 2.5% | 2.1% | 2.1% | 1.7% | 1.3% |
| Aug 2026 | 44.7% | 12.2% | 13.7% | 11.2% | 9% | 2.7% | 2.2% | 1.8% | 1.5% | 1.2% |
| Sep 2026 | 45.2% | 18.8% | 11.3% | 9.3% | 7.4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.93% |
How has the Hootsuite and Metricool comparison changed over the last 12 months?
3 findings
- Metricool was ahead of Hootsuite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hootsuite’s share of searches among social media management tools worldwide moved from 23.5% to 11.3%, and its estimated monthly branded searches moved from 207K to 113K.
- Across the 12 months ending September 2026, Metricool’s share of searches among social media management tools worldwide moved from 34.2% to 45.2%, and its estimated monthly branded searches moved from 302K to 451K.
How did search popularity change for social media management tools worldwide in September 2026?
3 changes
In September 2026, Buffer overtook Hootsuite to rank 2nd among social media management tools worldwide, with 18.8% of the searches.
In September 2026, Hootsuite lost share of searches among social media management tools worldwide, from 13.7% to 11.3%.
Estimated monthly branded searches for Metricool worldwide rose 49.4% over 12 measured months, from 302K to 451K in September 2026.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Hootsuite’s and Metricool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hootsuite
20 branded search terms
- hootsuite
- hootsuite ads
- hootsuite analytics
- hootsuite app
- hootsuite application
- hootsuite enterprise
- hootsuite for nonprofits
- hootsuite insights
- hootsuite media
- hootsuite reports
- hootsuite sentiment analysis
- hootsuite social
- hootsuite social listening
- hootsuite social marketing
- hootsuite social media
- hootsuite social media listening
- hootsuite social media marketing
- hootsuite social media monitoring
- hootsuite social monitoring
- social listening on hootsuite
Metricool
2 branded search terms
- metricool
- metricool social media
Other head-to-heads among social media management tools
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