Loomly vs Planable:Which is searched more?
In September 2026, Planable had more branded searches than Loomly among social media management tools worldwide. Planable had about 22,200 branded searches, while Loomly had 18,400. Planable made up 2.2% of all social media management tool searches we track, and Loomly accounted for 1.8%. These are worldwide searches for English-language branded terms.
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Is Loomly or Planable more popular in search?
Compare the social media management tools brands run campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Planable, Loomly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Sprinklr | Planable | Loomly | Agorapulse | SocialPilot | Later |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 3.1% | 23.5% | 15.5% | 10.3% | 3.1% | 3.8% | 2.5% | 2.5% | 1.5% |
| Nov 2025 | 36.9% | 2.7% | 25.3% | 13.7% | 9% | 2.7% | 3.4% | 2.7% | 2.2% | 1.5% |
| Dec 2025 | 39.8% | 3.2% | 22.4% | 12.2% | 9.8% | 2.9% | 3% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 34.1% | 4.1% | 28.5% | 12.7% | 8.4% | 3.1% | 3.1% | 2.5% | 2.1% | 1.5% |
| Feb 2026 | 36.9% | 6.1% | 25.3% | 11.3% | 9.1% | 2.7% | 2.8% | 2.2% | 2.2% | 1.4% |
| Mar 2026 | 39.1% | 5.8% | 22% | 11.9% | 9.6% | 2.9% | 2.9% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 41.4% | 7.9% | 19.2% | 10.4% | 10.2% | 2.5% | 3.1% | 2% | 2% | 1.4% |
| May 2026 | 43.9% | 8.1% | 17.5% | 11% | 8.8% | 2.6% | 2.7% | 2.2% | 1.8% | 1.3% |
| Jun 2026 | 43.5% | 7.8% | 18.4% | 10.9% | 8.7% | 2.6% | 2.7% | 2.1% | 1.7% | 1.5% |
| Jul 2026 | 42.2% | 16% | 13% | 10.6% | 8.5% | 2.5% | 2.1% | 2.1% | 1.7% | 1.3% |
| Aug 2026 | 44.7% | 12.2% | 13.7% | 11.2% | 9% | 2.7% | 2.2% | 1.8% | 1.5% | 1.2% |
| Sep 2026 | 45.2% | 18.8% | 11.3% | 9.3% | 7.4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.93% |
How has the Loomly and Planable comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Planable took it in July 2026.
- Across the 12 months ending September 2026, Loomly’s share of searches among social media management tools worldwide moved from 3.8% to 1.8%, and its estimated monthly branded searches moved from 33.5K to 18.4K.
- Across the 12 months ending September 2026, Planable’s share of searches among social media management tools worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for social media management tools worldwide in September 2026?
2 changes
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Loomly’s and Planable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among social media management tools
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