Brandwave

How popular isLoomly in search?

In August 2026, there were an estimated 18.8K branded searches for Loomly worldwide which is down 46.4% over the last 11 months. Loomly holds 4.9% estimated Share of Search among social media scheduling tools worldwide and is ranked 5th of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hootsuite32.3%
  2. Buffer28.9%
  3. Sprout Social24.8%
  4. Planoly5%
  5. Loomly4.9%
  6. Later4%
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Which social media scheduling tools compete with Loomly?

Loomly against social media scheduling tools worldwide, by month

Share of Search by month for Hootsuite, Buffer, Sprout Social, Planoly, Loomly, Later. The figures are in the table below the chart.

View monthly share of search table
MonthHootsuiteBufferSprout SocialPlanolyLoomlyLater
Oct 202546%7.5%29.1%5.9%7.2%4.2%
Nov 202550.8%6.6%26.4%5.4%6.6%4.2%
Dec 202548.8%9%25.5%6.3%6.3%4.1%
Jan 202652.8%9.1%22.9%5.7%5.7%3.9%
Feb 202650.7%13.2%21.5%5.3%5.3%4%
Mar 202647.3%13%24.4%5%6%4.4%
Apr 202643.6%18%22.1%5.5%6.5%4.3%
May 202642.2%19.1%23.9%4.8%5.7%4.3%
Jun 202641%20.3%23.7%4.7%5.6%4.6%
Jul 202629.5%35.8%22.5%3.8%4.4%4%
Aug 202632.3%28.9%24.8%5%4.9%4%
Sep 2026——————

  1. 1.Hootsuite

    32.3%

    moved from 2nd to 1st · 125K estimated branded searches · -1.1% vs prior month · +2.9 points

  2. 2.Buffer

    28.9%

    moved from 1st to 2nd · 112K estimated branded searches · -27.3% vs prior month · -6.9 points

  3. 3.Sprout Social

    24.8%

    held 3rd · 95.6K estimated branded searches · -0.85% vs prior month · +2.3 points

  4. 4.Planoly

    5%

    moved from 6th to 4th · 19.4K estimated branded searches · +19.4% vs prior month · +1.2 points

  5. 5.Loomly

    4.9%

    moved from 4th to 5th · 18.8K estimated branded searches · -0.48% vs prior month · +0.5 points

  6. 6.Later

    4%

    moved from 5th to 6th · 15.6K estimated branded searches · -8% vs prior month · +0.1 points

Compare search popularity between Loomly and its closest rivals

How has branded search demand for Loomly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Loomly worldwide fell from 35K to 18.8K.
  • Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media scheduling tools worldwide decreased from 7.2% to 4.9%.
  • Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media scheduling tools worldwide peaked at 7.2% in October 2025 and was lowest at 4.4% in July 2026.
  • Across the 11 months ending August 2026, Loomly fell from 4th to 5th among social media scheduling tools worldwide.

How did search popularity change for social media scheduling tools worldwide in August 2026?

  1. In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%.

  2. In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%.

  3. In August 2026, Sprout Social gained estimated Share of Search among social media scheduling tools worldwide, from 22.5% to 24.8%.

  4. In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 35.8% to 28.9%.

  5. Estimated monthly branded searches for Loomly worldwide fell 46.4% over 11 measured months, from 35K to 18.8K in August 2026.

  6. Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.

How is Loomly measured?

Brandwave collects information about searches that people make online using Loomly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • loomly
  • loomly ai
  • loomly analytics
  • loomly calendar
  • loomly com
  • loomly content calendar
  • loomly cost
  • loomly free
  • loomly free plan
  • loomly free trial
  • loomly pricing
  • loomly social media
  • loomly social media management

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How the Brand Demand Index is measured

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