Loomly vs Planoly:Which is more popular by branded search?
In August 2026, Loomly and Planoly were level on Share of Search among social media scheduling tools worldwide, with an estimated 18.8K versus 19.4K branded searches, at 4.9% and 5% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Loomly or Planoly?
Compare tools for planning, scheduling, and publishing social media posts, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planoly, Loomly. The figures are in the table below the chart.
View monthly share of search table
| Month | Hootsuite | Buffer | Sprout Social | Planoly | Loomly | Later |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 7.5% | 29.1% | 5.9% | 7.2% | 4.2% |
| Nov 2025 | 50.8% | 6.6% | 26.4% | 5.4% | 6.6% | 4.2% |
| Dec 2025 | 48.8% | 9% | 25.5% | 6.3% | 6.3% | 4.1% |
| Jan 2026 | 52.8% | 9.1% | 22.9% | 5.7% | 5.7% | 3.9% |
| Feb 2026 | 50.7% | 13.2% | 21.5% | 5.3% | 5.3% | 4% |
| Mar 2026 | 47.3% | 13% | 24.4% | 5% | 6% | 4.4% |
| Apr 2026 | 43.6% | 18% | 22.1% | 5.5% | 6.5% | 4.3% |
| May 2026 | 42.2% | 19.1% | 23.9% | 4.8% | 5.7% | 4.3% |
| Jun 2026 | 41% | 20.3% | 23.7% | 4.7% | 5.6% | 4.6% |
| Jul 2026 | 29.5% | 35.8% | 22.5% | 3.8% | 4.4% | 4% |
| Aug 2026 | 32.3% | 28.9% | 24.8% | 5% | 4.9% | 4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Loomly and Planoly comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Planoly took it in January 2026, Loomly took it in March 2026, Planoly took it in August 2026.
- Across the 11 months ending August 2026, Loomly’s estimated Share of Search among social media scheduling tools worldwide moved from 7.2% to 4.9%, and its estimated monthly branded searches moved from 35K to 18.8K.
- Across the 11 months ending August 2026, Planoly’s estimated Share of Search among social media scheduling tools worldwide moved from 5.9% to 5%, and its estimated monthly branded searches moved from 28.8K to 19.4K.
How did search popularity change for social media scheduling tools worldwide in August 2026?
2 changes
In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%.
Estimated monthly branded searches for Loomly worldwide fell 46.4% over 11 measured months, from 35K to 18.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Loomly’s and Planoly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loomly
13 branded search terms
- loomly
- loomly ai
- loomly analytics
- loomly calendar
- loomly com
- loomly content calendar
- loomly cost
- loomly free
- loomly free plan
- loomly free trial
- loomly pricing
- loomly social media
- loomly social media management
Planoly
18 branded search terms
- app planoly
- instagram planoly
- planoly
- planoly analytics
- planoly app
- planoly calendar
- planoly com
- planoly cost
- planoly desktop
- planoly for desktop
- planoly for instagram
- planoly free
- planoly free plan
- planoly instagram
- planoly instagram planner
- planoly plans
- planoly pricing
- planoly social media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.