How popular isPlanoly in search?
In August 2026, there were an estimated 19.4K branded searches for Planoly worldwide which is down 32.6% over the last 11 months. Planoly holds 5% estimated Share of Search among social media scheduling tools worldwide and is ranked 4th of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Hootsuite32.3%
Buffer28.9%Sprout Social24.8%
Planoly5%
Loomly4.9%Later4%
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Which social media scheduling tools compete with Planoly?
Share of Search by month for Hootsuite, Buffer, Sprout Social, Planoly, Loomly, Later. The figures are in the table below the chart.
View monthly share of search table
| Month | Hootsuite | Buffer | Sprout Social | Planoly | Loomly | Later |
|---|---|---|---|---|---|---|
| Oct 2025 | 46% | 7.5% | 29.1% | 5.9% | 7.2% | 4.2% |
| Nov 2025 | 50.8% | 6.6% | 26.4% | 5.4% | 6.6% | 4.2% |
| Dec 2025 | 48.8% | 9% | 25.5% | 6.3% | 6.3% | 4.1% |
| Jan 2026 | 52.8% | 9.1% | 22.9% | 5.7% | 5.7% | 3.9% |
| Feb 2026 | 50.7% | 13.2% | 21.5% | 5.3% | 5.3% | 4% |
| Mar 2026 | 47.3% | 13% | 24.4% | 5% | 6% | 4.4% |
| Apr 2026 | 43.6% | 18% | 22.1% | 5.5% | 6.5% | 4.3% |
| May 2026 | 42.2% | 19.1% | 23.9% | 4.8% | 5.7% | 4.3% |
| Jun 2026 | 41% | 20.3% | 23.7% | 4.7% | 5.6% | 4.6% |
| Jul 2026 | 29.5% | 35.8% | 22.5% | 3.8% | 4.4% | 4% |
| Aug 2026 | 32.3% | 28.9% | 24.8% | 5% | 4.9% | 4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.3% | 125K | -1.1% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.9% | 112K | -27.3% | -6.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 24.8% | 95.6K | -0.85% | +2.3 points | |
| 4, moved from 6th to 4th | 5% | 19.4K | +19.4% | +1.2 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 4.9% | 18.8K | -0.48% | +0.5 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 4% | 15.6K | -8% | +0.1 pointsmoved from 5th to 6th |
32.3%
moved from 2nd to 1st · 125K estimated branded searches · -1.1% vs prior month · +2.9 points
2.
Buffer28.9%
moved from 1st to 2nd · 112K estimated branded searches · -27.3% vs prior month · -6.9 points
24.8%
held 3rd · 95.6K estimated branded searches · -0.85% vs prior month · +2.3 points
4.
Planoly5%
moved from 6th to 4th · 19.4K estimated branded searches · +19.4% vs prior month · +1.2 points
5.
Loomly4.9%
moved from 4th to 5th · 18.8K estimated branded searches · -0.48% vs prior month · +0.5 points
6.
4%
moved from 5th to 6th · 15.6K estimated branded searches · -8% vs prior month · +0.1 points
Compare search popularity between Planoly and its closest rivals
How has branded search demand for Planoly changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Planoly worldwide fell from 28.8K to 19.4K.
- Across the 11 months ending August 2026, Planoly’s estimated Share of Search among social media scheduling tools worldwide decreased from 5.9% to 5%.
- Across the 11 months ending August 2026, Planoly’s estimated Share of Search among social media scheduling tools worldwide peaked at 6.3% in December 2025 and was lowest at 3.8% in July 2026.
- Across the 11 months ending August 2026, Planoly rose from 5th to 4th among social media scheduling tools worldwide.
How did search popularity change for social media scheduling tools worldwide in August 2026?
6 changes
In August 2026, Hootsuite overtook Buffer to take the highest estimated Share of Search among social media scheduling tools worldwide, at 32.3%.
In August 2026, Planoly overtook Later to rank 4th among social media scheduling tools worldwide, at 5%.
In August 2026, Sprout Social gained estimated Share of Search among social media scheduling tools worldwide, from 22.5% to 24.8%.
In August 2026, Buffer lost estimated Share of Search among social media scheduling tools worldwide, from 35.8% to 28.9%.
Estimated monthly branded searches for Loomly worldwide fell 46.4% over 11 measured months, from 35K to 18.8K in August 2026.
Estimated monthly branded searches for Later worldwide fell 23.7% over 11 measured months, from 20.4K to 15.6K in August 2026.
How is Planoly measured?
Brandwave collects information about searches that people make online using Planoly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- app planoly
- instagram planoly
- planoly
- planoly analytics
- planoly app
- planoly calendar
- planoly com
- planoly cost
- planoly desktop
- planoly for desktop
- planoly for instagram
- planoly free
- planoly free plan
- planoly instagram
- planoly instagram planner
- planoly plans
- planoly pricing
- planoly social media
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Is Planoly your brand?
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