Hootsuite vs Publer:Which is searched more?
In September 2026, Hootsuite and Publer were level in searches among social media scheduling tools worldwide, with an estimated 113K versus 110K branded searches, at 11.3% and 11% of the total. These are worldwide searches for English-language branded terms.
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Is Hootsuite or Publer more popular in search?
Compare tools for planning, scheduling, and publishing social media posts, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hootsuite, Publer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Publer | Sprout Social | Planoly | Loomly | Later |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 3.3% | 25.2% | 9% | 16.7% | 3.4% | 4.1% | 1.6% |
| Nov 2025 | 38.8% | 2.8% | 26.5% | 9.5% | 14.4% | 2.9% | 3.5% | 1.5% |
| Dec 2025 | 42.1% | 3.4% | 23.7% | 10.3% | 12.9% | 3.2% | 3.1% | 1.4% |
| Jan 2026 | 35.1% | 4.2% | 29.2% | 10.5% | 13% | 3.3% | 3.2% | 1.5% |
| Feb 2026 | 38.5% | 6.4% | 26.5% | 9.5% | 11.8% | 2.9% | 2.9% | 1.5% |
| Mar 2026 | 41.1% | 6.1% | 23.1% | 10.1% | 12.5% | 2.6% | 3.1% | 1.5% |
| Apr 2026 | 40.9% | 7.8% | 19% | 15% | 10.3% | 2.6% | 3.1% | 1.4% |
| May 2026 | 42.7% | 7.9% | 17% | 15.6% | 10.7% | 2.2% | 2.6% | 1.3% |
| Jun 2026 | 43.5% | 7.8% | 18.5% | 13% | 10.9% | 2.2% | 2.7% | 1.5% |
| Jul 2026 | 42.4% | 16.1% | 13.1% | 12.7% | 10.6% | 1.8% | 2.1% | 1.3% |
| Aug 2026 | 44.4% | 12.1% | 13.6% | 13.3% | 11.1% | 2.3% | 2.2% | 1.1% |
| Sep 2026 | 45.1% | 18.8% | 11.3% | 11% | 9.2% | 1.9% | 1.8% | 0.93% |
How has the Hootsuite and Publer comparison changed over the last 12 months?
3 findings
- Hootsuite was ahead of Publer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hootsuite’s share of searches among social media scheduling tools worldwide moved from 25.2% to 11.3%, and its estimated monthly branded searches moved from 207K to 113K.
- Across the 12 months ending September 2026, Publer’s share of searches among social media scheduling tools worldwide moved from 9% to 11%, and its estimated monthly branded searches moved from 74K to 110K.
How did search popularity change for social media scheduling tools worldwide in September 2026?
3 changes
In September 2026, Buffer overtook Hootsuite and Publer to rank 2nd among social media scheduling tools worldwide, with 18.8% of the searches.
In September 2026, Hootsuite lost share of searches among social media scheduling tools worldwide, from 13.6% to 11.3%.
In September 2026, Publer lost share of searches among social media scheduling tools worldwide, from 13.3% to 11%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Hootsuite’s and Publer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hootsuite
20 branded search terms
- hootsuite
- hootsuite ads
- hootsuite analytics
- hootsuite app
- hootsuite application
- hootsuite enterprise
- hootsuite for nonprofits
- hootsuite insights
- hootsuite media
- hootsuite reports
- hootsuite sentiment analysis
- hootsuite social
- hootsuite social listening
- hootsuite social marketing
- hootsuite social media
- hootsuite social media listening
- hootsuite social media marketing
- hootsuite social media monitoring
- hootsuite social monitoring
- social listening on hootsuite
Publer
1 branded search term
- publer
Other head-to-heads among social media scheduling tools
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