Loomly vs Publer:Which is searched more?
In September 2026, Publer had more branded searches than Loomly among social media scheduling tools worldwide. Publer had about 110,000 branded searches, while Loomly had 18,400. Publer made up 11% of all social media scheduling tool searches we track, and Loomly accounted for 1.8%. These are worldwide searches for English-language branded terms.
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Is Loomly or Publer more popular in search?
Compare tools for planning, scheduling, and publishing social media posts, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Publer, Loomly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Publer | Sprout Social | Planoly | Loomly | Later |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 3.3% | 25.2% | 9% | 16.7% | 3.4% | 4.1% | 1.6% |
| Nov 2025 | 38.8% | 2.8% | 26.5% | 9.5% | 14.4% | 2.9% | 3.5% | 1.5% |
| Dec 2025 | 42.1% | 3.4% | 23.7% | 10.3% | 12.9% | 3.2% | 3.1% | 1.4% |
| Jan 2026 | 35.1% | 4.2% | 29.2% | 10.5% | 13% | 3.3% | 3.2% | 1.5% |
| Feb 2026 | 38.5% | 6.4% | 26.5% | 9.5% | 11.8% | 2.9% | 2.9% | 1.5% |
| Mar 2026 | 41.1% | 6.1% | 23.1% | 10.1% | 12.5% | 2.6% | 3.1% | 1.5% |
| Apr 2026 | 40.9% | 7.8% | 19% | 15% | 10.3% | 2.6% | 3.1% | 1.4% |
| May 2026 | 42.7% | 7.9% | 17% | 15.6% | 10.7% | 2.2% | 2.6% | 1.3% |
| Jun 2026 | 43.5% | 7.8% | 18.5% | 13% | 10.9% | 2.2% | 2.7% | 1.5% |
| Jul 2026 | 42.4% | 16.1% | 13.1% | 12.7% | 10.6% | 1.8% | 2.1% | 1.3% |
| Aug 2026 | 44.4% | 12.1% | 13.6% | 13.3% | 11.1% | 2.3% | 2.2% | 1.1% |
| Sep 2026 | 45.1% | 18.8% | 11.3% | 11% | 9.2% | 1.9% | 1.8% | 0.93% |
How has the Loomly and Publer comparison changed over the last 12 months?
3 findings
- Publer was ahead of Loomly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Loomly’s share of searches among social media scheduling tools worldwide moved from 4.1% to 1.8%, and its estimated monthly branded searches moved from 33.5K to 18.4K.
- Across the 12 months ending September 2026, Publer’s share of searches among social media scheduling tools worldwide moved from 9% to 11%, and its estimated monthly branded searches moved from 74K to 110K.
How did search popularity change for social media scheduling tools worldwide in September 2026?
3 changes
In September 2026, Buffer overtook Hootsuite and Publer to rank 2nd among social media scheduling tools worldwide, with 18.8% of the searches.
In September 2026, Publer lost share of searches among social media scheduling tools worldwide, from 13.3% to 11%.
Estimated monthly branded searches for Loomly worldwide fell 45% over 12 measured months, from 33.5K to 18.4K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Loomly’s and Publer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among social media scheduling tools
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