Brandwave

Agorapulse vs Planable:Which is more popular?

In September 2026, Planable had more branded searches than Agorapulse among social media management tools worldwide. Planable had about 22,200 branded searches, while Agorapulse had 18,100. Planable made up 2.2% of all social media management tool searches we track, and Agorapulse accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about social media management tools, Agorapulse appeared in three of the five answers and Planable in two. Agorapulse was mentioned before Planable in three out of four answers.

Among social media management tools worldwide in September 2026

Who do people search for more?

Planable, about 23% more searches than Agorapulse

Planable 22.2K searchesAgorapulse 18.1K searches

Who does AI mention more?

Agorapulse, mentioned in 3 of 5 answers, Planable in 2

Agorapulse in 3 of 5Planable in 2 of 5

Who does AI recommend more?

Agorapulse, named ahead of Planable in 3 of 4 answers

Agorapulse first in 3Planable first in 1

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Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Agorapulse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Planable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Agorapulse was listed before Planable in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Metricool4th
  5. Agorapulse5th
  6. Later6th
  7. Planable7th
  8. Sprinklr8th
  9. Loomly–
  10. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Agorapulse or Planable more popular in search?

This chart shows how often people search Google for Agorapulse and Planable by name. Each line represents a brand's share of searches for all ten social media management tools we track, month by month, from English-language searches worldwide.

Agorapulse and Planable among social media management tools worldwide, by month

Share of searches by month for Planable, Agorapulse. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuiteSprout SocialSprinklrPlanableLoomlyAgorapulseSocialPilotLater
Oct 202534.2%3.1%23.5%15.5%10.3%3.1%3.8%2.5%2.5%1.5%
Nov 202536.9%2.7%25.3%13.7%9%2.7%3.4%2.7%2.2%1.5%
Dec 202539.8%3.2%22.4%12.2%9.8%2.9%3%2.9%2.4%1.3%
Jan 202634.1%4.1%28.5%12.7%8.4%3.1%3.1%2.5%2.1%1.5%
Feb 202636.9%6.1%25.3%11.3%9.1%2.7%2.8%2.2%2.2%1.4%
Mar 202639.1%5.8%22%11.9%9.6%2.9%2.9%2.4%1.9%1.5%
Apr 202641.4%7.9%19.2%10.4%10.2%2.5%3.1%2%2%1.4%
May 202643.9%8.1%17.5%11%8.8%2.6%2.7%2.2%1.8%1.3%
Jun 202643.5%7.8%18.4%10.9%8.7%2.6%2.7%2.1%1.7%1.5%
Jul 202642.2%16%13%10.6%8.5%2.5%2.1%2.1%1.7%1.3%
Aug 202644.7%12.2%13.7%11.2%9%2.7%2.2%1.8%1.5%1.2%
Sep 202645.2%18.8%11.3%9.3%7.4%2.2%1.8%1.8%1.2%0.93%

How has the Agorapulse and Planable comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Agorapulse took it in November 2025, Planable took it in January 2026.
  • Across the 12 months ending September 2026, Agorapulse’s share of searches among social media management tools worldwide moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Planable’s share of searches among social media management tools worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for social media management tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Agorapulse worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Planable worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Agorapulse’s and Planable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Agorapulse

2 branded search terms

  • agorapulse
  • agorapulse social media

Planable

1 branded search term

  • planable

How the Brand Demand Index is measured

Other head-to-heads among social media management tools

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