Brandwave

Hootsuite vs Planable:Which is more popular?

In September 2026, Hootsuite had more branded searches than Planable among social media management tools worldwide. Hootsuite had about 113,000 branded searches, while Planable had 22,200. Hootsuite made up 11.3% of all social media management tool searches we track, and Planable accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about social media management tools, Hootsuite appeared in four of the five answers and Planable in two. Hootsuite was mentioned before Planable in every answer.

Among social media management tools worldwide in September 2026

Who do people search for more?

Hootsuite, about 5 searches for every 1 for Planable

Hootsuite 113K searchesPlanable 22.2K searches

Who does AI mention more?

Hootsuite, mentioned in 4 of 5 answers, Planable in 2

Hootsuite in 4 of 5Planable in 2 of 5

Who does AI recommend more?

Hootsuite, named ahead of Planable in every answer

Hootsuite first in 4Planable never first

Follow Hootsuite vs Planable and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top social media management tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Planable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hootsuite was listed before Planable in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buffer1st
  2. Sprout Social2nd
  3. Hootsuite3rd
  4. Metricool4th
  5. Agorapulse5th
  6. Later6th
  7. Planable7th
  8. Sprinklr8th
  9. Loomly–
  10. SocialPilot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media management tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hootsuite or Planable more popular in search?

This chart shows how often people search Google for Hootsuite and Planable by name. Each line represents a brand's share of searches for all ten social media management tools we track, month by month, from English-language searches worldwide.

Hootsuite and Planable among social media management tools worldwide, by month

Share of searches by month for Hootsuite, Planable. The figures are in the table below the chart.

View monthly share of searches table
MonthMetricoolBufferHootsuiteSprout SocialSprinklrPlanableLoomlyAgorapulseSocialPilotLater
Oct 202534.2%3.1%23.5%15.5%10.3%3.1%3.8%2.5%2.5%1.5%
Nov 202536.9%2.7%25.3%13.7%9%2.7%3.4%2.7%2.2%1.5%
Dec 202539.8%3.2%22.4%12.2%9.8%2.9%3%2.9%2.4%1.3%
Jan 202634.1%4.1%28.5%12.7%8.4%3.1%3.1%2.5%2.1%1.5%
Feb 202636.9%6.1%25.3%11.3%9.1%2.7%2.8%2.2%2.2%1.4%
Mar 202639.1%5.8%22%11.9%9.6%2.9%2.9%2.4%1.9%1.5%
Apr 202641.4%7.9%19.2%10.4%10.2%2.5%3.1%2%2%1.4%
May 202643.9%8.1%17.5%11%8.8%2.6%2.7%2.2%1.8%1.3%
Jun 202643.5%7.8%18.4%10.9%8.7%2.6%2.7%2.1%1.7%1.5%
Jul 202642.2%16%13%10.6%8.5%2.5%2.1%2.1%1.7%1.3%
Aug 202644.7%12.2%13.7%11.2%9%2.7%2.2%1.8%1.5%1.2%
Sep 202645.2%18.8%11.3%9.3%7.4%2.2%1.8%1.8%1.2%0.93%

How has the Hootsuite and Planable comparison changed over the last 12 months?

3 findings

How did search popularity change for social media management tools worldwide in September 2026?

3 changes

  1. In September 2026, Buffer overtook Hootsuite to rank 2nd among social media management tools worldwide, with 18.8% of the searches.

  2. In September 2026, Hootsuite lost share of searches among social media management tools worldwide, from 13.7% to 11.3%.

  3. Estimated monthly branded searches for Planable worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Hootsuite’s and Planable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hootsuite

20 branded search terms

  • hootsuite
  • hootsuite ads
  • hootsuite analytics
  • hootsuite app
  • hootsuite application
  • hootsuite enterprise
  • hootsuite for nonprofits
  • hootsuite insights
  • hootsuite media
  • hootsuite reports
  • hootsuite sentiment analysis
  • hootsuite social
  • hootsuite social listening
  • hootsuite social marketing
  • hootsuite social media
  • hootsuite social media listening
  • hootsuite social media marketing
  • hootsuite social media monitoring
  • hootsuite social monitoring
  • social listening on hootsuite

Planable

1 branded search term

  • planable

How the Brand Demand Index is measured

Other head-to-heads among social media management tools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free