Metricool vs Planable:Which is more popular?
In September 2026, Metricool had more branded searches than Planable among social media management tools worldwide. Metricool had about 451,000 branded searches, while Planable had 22,200. Metricool made up 45.2% of all social media management tool searches we track, and Planable accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about social media management tools, Metricool appeared in three of the five answers and Planable in two. Metricool was mentioned before Planable in three out of four answers.
Who do people search for more?
Metricool, about 20 searches for every 1 for Planable
Who does AI mention more?
Metricool, mentioned in 3 of 5 answers, Planable in 2
Who does AI recommend more?
Metricool, named ahead of Planable in 3 of 4 answers
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Top social media management tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Planable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Metricool was listed before Planable in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Buffer1st
Sprout Social2nd
Hootsuite3rd- Metricool4th
Agorapulse5th
Later6th
Planable7th
Sprinklr8th
Loomly–
SocialPilot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buffer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hootsuite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sprout Social4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Agorapulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Planable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Later2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sprinklr1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loomly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SocialPilot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about social media management tools
5 answers
Asked ChatGPT
“Which social media management tool should I use?”
Asked ChatGPT
“What are the best social media management tools?”
Asked ChatGPT
“What's the best social media management tool for a marketing team?”
Searched Google, AI Overview
“social media management tools”
Searched Google, AI Overview
“schedule instagram posts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Metricool or Planable more popular in search?
This chart shows how often people search Google for Metricool and Planable by name. Each line represents a brand's share of searches for all ten social media management tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Metricool, Planable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Metricool | Buffer | Hootsuite | Sprout Social | Sprinklr | Planable | Loomly | Agorapulse | SocialPilot | Later |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 3.1% | 23.5% | 15.5% | 10.3% | 3.1% | 3.8% | 2.5% | 2.5% | 1.5% |
| Nov 2025 | 36.9% | 2.7% | 25.3% | 13.7% | 9% | 2.7% | 3.4% | 2.7% | 2.2% | 1.5% |
| Dec 2025 | 39.8% | 3.2% | 22.4% | 12.2% | 9.8% | 2.9% | 3% | 2.9% | 2.4% | 1.3% |
| Jan 2026 | 34.1% | 4.1% | 28.5% | 12.7% | 8.4% | 3.1% | 3.1% | 2.5% | 2.1% | 1.5% |
| Feb 2026 | 36.9% | 6.1% | 25.3% | 11.3% | 9.1% | 2.7% | 2.8% | 2.2% | 2.2% | 1.4% |
| Mar 2026 | 39.1% | 5.8% | 22% | 11.9% | 9.6% | 2.9% | 2.9% | 2.4% | 1.9% | 1.5% |
| Apr 2026 | 41.4% | 7.9% | 19.2% | 10.4% | 10.2% | 2.5% | 3.1% | 2% | 2% | 1.4% |
| May 2026 | 43.9% | 8.1% | 17.5% | 11% | 8.8% | 2.6% | 2.7% | 2.2% | 1.8% | 1.3% |
| Jun 2026 | 43.5% | 7.8% | 18.4% | 10.9% | 8.7% | 2.6% | 2.7% | 2.1% | 1.7% | 1.5% |
| Jul 2026 | 42.2% | 16% | 13% | 10.6% | 8.5% | 2.5% | 2.1% | 2.1% | 1.7% | 1.3% |
| Aug 2026 | 44.7% | 12.2% | 13.7% | 11.2% | 9% | 2.7% | 2.2% | 1.8% | 1.5% | 1.2% |
| Sep 2026 | 45.2% | 18.8% | 11.3% | 9.3% | 7.4% | 2.2% | 1.8% | 1.8% | 1.2% | 0.93% |
How has the Metricool and Planable comparison changed over the last 12 months?
3 findings
- Metricool was ahead of Planable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Metricool’s share of searches among social media management tools worldwide moved from 34.2% to 45.2%, and its estimated monthly branded searches moved from 302K to 451K.
- Across the 12 months ending September 2026, Planable’s share of searches among social media management tools worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for social media management tools worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Metricool’s and Planable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among social media management tools
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