Brandwave

Awario vs Hootsuite:Which is more popular?

In September 2026, Hootsuite had more branded searches than Awario among social listening platforms worldwide. Hootsuite had about 113,000 branded searches, while Awario had 2,970. Hootsuite made up 38.8% of all social listening platform searches we track, and Awario accounted for 1%. When we asked ChatGPT and Google AI Overviews about social listening platforms, Hootsuite appeared in three of the five answers and Awario in none.

Among social listening platforms worldwide in September 2026

Who do people search for more?

Hootsuite, about 38 searches for every 1 for Awario

Hootsuite 113K searchesAwario 3K searches

Who does AI mention more?

Hootsuite, mentioned in 3 of 5 answers, Awario in 0

Hootsuite in 3 of 5Awario in 0 of 5

Who does AI recommend more?

Hootsuite, the only one of the two named

Hootsuite first in 3Awario never named

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Top social listening platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Awario did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brandwatch1st
  2. Meltwater2nd
  3. Sprout Social3rd
  4. Brand244th
  5. Hootsuite5th
  6. YouScan6th
  7. Mention7th
  8. Awario–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sprout Social5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouScan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hootsuite3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mention1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awario0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social listening platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Awario or Hootsuite more popular in search?

This chart shows how often people search Google for Awario and Hootsuite by name. Each line represents a brand's share of searches for all eight social listening platforms we track, month by month, from English-language searches worldwide.

Awario and Hootsuite among social listening platforms worldwide, by month

Share of searches by month for Hootsuite, Awario. The figures are in the table below the chart.

View monthly share of searches table
MonthHootsuiteSprout SocialBrandwatchBrand24YouScanAwarioMeltwaterMention
Oct 202545.3%29.8%13.4%8.9%1.4%0.97%0.18%0.09%
Nov 202548.1%25.8%14.2%9.5%1.3%0.85%0.17%0.09%
Dec 202548%25.8%14.2%9.4%1.5%0.83%0.17%0.09%
Jan 202654.8%24.2%11%7.2%1.4%0.98%0.19%0.1%
Feb 202652.4%23.1%12.8%8.4%2%0.93%0.25%0.1%
Mar 202648%25.7%14.2%9.4%1.5%0.85%0.24%0.11%
Apr 202648%25.6%14%9.3%1.8%0.83%0.26%0.13%
May 202644.2%27.5%15.1%10%2%0.74%0.36%0.12%
Jun 202645.8%26.8%14.6%9.7%1.9%0.72%0.35%0.09%
Jul 202640.2%32.4%14.5%9.6%1.9%0.87%0.31%0.14%
Aug 202640.1%32.5%14.5%9.7%1.9%0.88%0.31%0.07%
Sep 202638.8%31.5%17.2%9.4%1.9%1%0.25%0.09%

How has the Awario and Hootsuite comparison changed over the last 12 months?

3 findings
  • Hootsuite was ahead of Awario in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Awario’s share of searches among social listening platforms worldwide moved from 0.97% to 1%, and its estimated monthly branded searches moved from 4.5K to 3K.
  • Across the 12 months ending September 2026, Hootsuite’s share of searches among social listening platforms worldwide moved from 45.3% to 38.8%, and its estimated monthly branded searches moved from 207K to 113K.

How did search popularity change for social listening platforms worldwide in September 2026?

2 changes

  1. In September 2026, Hootsuite lost share of searches among social listening platforms worldwide, from 40.1% to 38.8%.

  2. Estimated monthly branded searches for Awario worldwide fell 33.3% over 12 measured months, from 4.5K to 3K in September 2026.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Awario’s and Hootsuite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Awario

2 branded search terms

  • awario
  • awario social listening

Hootsuite

20 branded search terms

  • hootsuite
  • hootsuite ads
  • hootsuite analytics
  • hootsuite app
  • hootsuite application
  • hootsuite enterprise
  • hootsuite for nonprofits
  • hootsuite insights
  • hootsuite media
  • hootsuite reports
  • hootsuite sentiment analysis
  • hootsuite social
  • hootsuite social listening
  • hootsuite social marketing
  • hootsuite social media
  • hootsuite social media listening
  • hootsuite social media marketing
  • hootsuite social media monitoring
  • hootsuite social monitoring
  • social listening on hootsuite

How the Brand Demand Index is measured

Other head-to-heads among social listening platforms

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