Hootsuite vs Mention:Which is more popular?
In October 2026, Hootsuite had more branded searches than Mention among social listening platforms worldwide. Hootsuite had about 330 branded searches, while Mention had 170. Hootsuite made up 0.33% of all social listening platform searches we track, and Mention accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about social listening platforms, Hootsuite appeared in three of the five answers and Mention in one. Hootsuite was mentioned before Mention in three out of four answers that named either.
Who do people search for more?
Hootsuite, about 94% more searches than Mention
Who does AI mention more?
Hootsuite, mentioned in 3 of 5 answers, Mention in 1
Who does AI recommend more?
Hootsuite, named ahead of Mention in 3 of 4 answers
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Top social listening platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hootsuite was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mention was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hootsuite was listed before Mention in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Brandwatch1st
Meltwater2nd
Sprout Social3rd
Brand244th- Hootsuite5th
YouScan6th
Mention7th
Awario–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Brandwatch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meltwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sprout Social5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YouScan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hootsuite3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mention1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Awario0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about social listening platforms
5 answers
Asked ChatGPT
“Which social listening platform should I use?”
Asked ChatGPT
“What are the best social listening platforms?”
Asked ChatGPT
“What's the best social listening platform for brand monitoring?”
Searched Google, AI Overview
“social listening platforms”
Searched Google, AI Overview
“best social listening tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hootsuite or Mention more popular in search?
This chart shows how often people search Google for Hootsuite and Mention by name. Each line represents a brand's share of searches for all eight social listening platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Hootsuite, Mention. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brandwatch | Brand24 | YouScan | Awario | Meltwater | Hootsuite | Sprout Social | Mention |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 53.9% | 35.8% | 4.8% | 3.2% | 0.64% | 0.9% | 0.42% | 0.34% |
| Dec 2025 | 53.4% | 35.4% | 5.8% | 3.1% | 0.65% | 0.84% | 0.42% | 0.34% |
| Jan 2026 | 51.6% | 34.1% | 6.8% | 4.6% | 0.89% | 1% | 0.49% | 0.49% |
| Feb 2026 | 51.2% | 33.7% | 8.2% | 3.7% | 0.99% | 1.4% | 0.4% | 0.4% |
| Mar 2026 | 52.9% | 35% | 5.7% | 3.2% | 0.88% | 1.5% | 0.41% | 0.41% |
| Apr 2026 | 52% | 34.5% | 6.8% | 3.1% | 0.98% | 1.8% | 0.4% | 0.5% |
| May 2026 | 52.3% | 34.5% | 6.9% | 2.5% | 1.2% | 1.7% | 0.41% | 0.41% |
| Jun 2026 | 52.4% | 35% | 6.9% | 2.6% | 1.2% | 1.1% | 0.41% | 0.34% |
| Jul 2026 | 52.3% | 34.7% | 6.9% | 3.1% | 1.1% | 0.84% | 0.5% | 0.5% |
| Aug 2026 | 52.4% | 34.9% | 6.9% | 3.2% | 1.1% | 0.85% | 0.41% | 0.27% |
| Sep 2026 | 57% | 31.1% | 6.2% | 3.4% | 0.83% | 0.73% | 0.45% | 0.3% |
| Oct 2026 | 50% | 33.4% | 12.2% | 3% | 0.6% | 0.33% | 0.32% | 0.17% |
Hootsuite sells other things too, so only its searches that name this product count here, like “hootsuite listening”.
How has branded search for Hootsuite and Mention changed worldwide over the last 12 months?
3 findings
- Hootsuite was ahead of Mention in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hootsuite’s share of searches among social listening platforms worldwide moved from 0.9% to 0.33%, and its estimated monthly branded searches moved from 1K to 330.
- Across the 12 months ending October 2026, Mention’s share of searches among social listening platforms worldwide moved from 0.34% to 0.17%, and its estimated monthly branded searches moved from 390 to 170.
How did search popularity change for social listening platforms worldwide in October 2026?
2 changes
How are Hootsuite’s and Mention’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Hootsuite’s and Mention’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hootsuite
9 branded search terms
- hootsuite application
- hootsuite listening
- hootsuite social listening
- hootsuite social media
- hootsuite social media listening
- hootsuite social media marketing
- hootsuite social media monitoring
- hootsuite social monitoring
- social listening on hootsuite
Mention
1 branded search term
- mention social listening
Other head-to-heads among social listening platforms
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